Unlocking the Power of Medium: A Deep Dive into its Statistics and Effective Community Management for PMs and PMMs

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Sep 06, 2023

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Unlocking the Power of Medium: A Deep Dive into its Statistics and Effective Community Management for PMs and PMMs

Introduction:

Medium, the popular online publishing platform, has witnessed tremendous growth and success since its inception. With millions of monthly active users and a high ranking in global website traffic, it has become a go-to platform for content creators and readers alike. In this article, we will explore some fascinating statistics about Medium and delve into effective community management strategies for Product Managers (PMs) and Product Marketing Managers (PMMs).

Medium Statistics:

  • 1. Impressive User Base: Medium boasts somewhere between 85 and 100 million monthly active users, making it a significant player in the online content space. Its popularity is further highlighted by its rank of 88 among the top websites in the world by traffic.
  • 2. Paying Subscribers: While the exact number of paying subscribers remains undisclosed, reports suggest that Medium has between 200,000 and 400,000 subscribers. This indicates a substantial user base willing to invest in quality content and support the platform.
  • 3. Successful Funding Rounds: Medium has raised an impressive $132 million across three funding rounds. Founder Ev Williams has expressed confidence in the platform's financial stability, stating that they do not currently require additional funding.
  • 4. Mobile Dominance: A staggering 68 percent of the traffic Medium receives comes from mobile devices. This highlights the growing preference for consuming content on the go and emphasizes the need for mobile optimization and responsive design.
  • 5. Search Engine Traffic: Nearly half of the traffic directed to Medium.com is derived directly from search results, accounting for 49.56 percent. This underscores the importance of search engine optimization (SEO) for writers and publishers on the platform.

Effective Community Management for PMs and PMMs:

  • 1. Engage with the Community: As a PM or PMM, actively participate in Medium's community by joining relevant publications, following influential writers, and leaving thoughtful comments. Building relationships and fostering connections within the community will enhance your visibility and credibility.
  • 2. Create Valuable Content: Producing high-quality and informative articles is crucial for gaining traction on Medium. Focus on topics that resonate with your target audience, provide actionable insights, and showcase your expertise. Consistency in publishing will help establish your presence as a thought leader.
  • 3. Leverage Medium's Distribution Features: Medium offers various distribution features, such as the Partner Program and curated publications, which can amplify the reach of your articles. Collaborate with existing publications or consider starting your own to tap into their established readership and gain exposure.

Actionable Advice:

  • 1. Prioritize Mobile Optimization: With the majority of Medium's traffic coming from mobile devices, ensure that your articles are optimized for a seamless mobile reading experience. Use responsive design, clear formatting, and avoid excessive clutter to enhance readability on smaller screens.
  • 2. Harness the Power of SEO: To increase the visibility of your articles, optimize them for search engines. Conduct keyword research, incorporate relevant keywords in your headlines and content, and write meta descriptions that entice readers to click through.
  • 3. Foster Meaningful Connections: Building relationships within the Medium community is key to expanding your network and gaining visibility. Engage with other writers, respond to comments on your articles, and actively participate in discussions to establish yourself as an active and valuable member of the community.

Conclusion:

Medium's impressive user base, successful funding rounds, and mobile dominance make it a platform with immense potential for PMs and PMMs to showcase their expertise and engage with a targeted audience. By employing effective community management strategies, such as engaging with the community, creating valuable content, and leveraging Medium's distribution features, professionals can unlock the power of Medium to further their careers and amplify their impact.

Actionable Advice:

  • 1. Prioritize Mobile Optimization
  • 2. Harness the Power of SEO
  • 3. Foster Meaningful Connections

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