The Power of Cohort-Based Learning and Creating Sticky Products

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Sep 15, 2023

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The Power of Cohort-Based Learning and Creating Sticky Products

Introduction:

Cohort-based learning has emerged as an effective and engaging educational approach, bringing together a group of students who progress through a program collectively. In this article, we will explore the concept of cohort-based learning and its similarities with Education 3.0. Additionally, we will delve into the strategy behind creating sticky products that keep users engaged and reluctant to leave. By connecting these two topics, we can gain valuable insights into the power of collaborative learning and the techniques employed by successful product creators.

Cohort-Based Learning: A Collaborative Approach to Education

Cohort-based learning is akin to traditional schooling, where students learn alongside their classmates and under the guidance of an instructor. However, it offers a more interactive and practical learning experience. In this format, teachers take on the role of facilitators, and classmates become a supportive community. The focus shifts from theoretical learning to hands-on projects, workshops, and presentations. The absence of grades allows students to showcase their work through portfolios, highlighting their achievements and skills gained throughout the program.

Education 3.0 and the Role of Technology

Education 3.0 emphasizes the importance of technology in education while acknowledging that it cannot replace genuine connections between individuals. Cohort-based learning aligns with this philosophy, leveraging technology as a tool to enhance collaboration and communication among students. By utilizing online platforms and video conferencing tools, cohort-based courses break down geographical barriers, enabling students from different parts of the world to come together and learn as a cohesive unit. The combination of technology and human interaction creates a dynamic learning environment that fosters growth and engagement.

The Elements of Sticky Products

Sticky products, such as Facebook and Evernote, have mastered the art of capturing and retaining user attention. The key lies in providing accruing benefits and creating a sense of mounting loss. Accruing benefits refer to the notion that the more a user engages with the product, the more value they derive from it. This positive feedback loop encourages continued usage and deeper integration into the user's daily life. By leveraging both explicit (user-generated data) and implicit actions, sticky products personalize the experience, making it increasingly valuable to the user.

On the other hand, mounting loss plays on the fear of missing out and the investment users have made in the product. When a product becomes deeply ingrained in a user's life, leaving it would mean losing the connections, identity, or value they have accumulated within the platform. By creating a dependency and offering unique features that are difficult to replicate elsewhere, sticky products make it challenging for users to abandon their investment.

Connecting Cohort-Based Learning and Sticky Products

While cohort-based learning and sticky products may seem unrelated at first, they share common principles that can be applied to both domains. Cohort-based learning fosters a sense of community and belonging, similar to the identity and connections users build within sticky products. By incorporating personalized experiences and leveraging user-generated data, cohort-based courses can enhance the learning journey for each student, just as sticky products deepen engagement through accruing benefits.

Actionable Advice:

  • 1. Embrace collaboration: In cohort-based learning, emphasize the importance of peer-to-peer interactions and group projects. Encourage students to learn from and support each other, fostering a sense of community and collective growth.
  • 2. Personalize the learning experience: Utilize technology to tailor the educational content to each student's needs and preferences. Leverage user-generated data to understand their strengths and areas for improvement, providing personalized guidance and resources.
  • 3. Create a sense of investment: Design learning activities that allow students to showcase their skills and achievements. Encourage them to build a portfolio that serves as a tangible representation of their progress. This sense of investment will motivate students to continue their educational journey and derive value from the cohort-based course.

Conclusion:

Cohort-based learning offers a collaborative and interactive approach to education, aligning with the principles of Education 3.0. By incorporating the principles of sticky products, educational programs can enhance engagement and retention. The combination of accruing benefits and mounting loss creates a powerful incentive for students to actively participate and invest in their learning journey. By embracing collaboration, personalization, and creating a sense of investment, cohort-based courses can unlock the full potential of each student, fostering a lifelong love for learning.

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