How Medium Became a Leading Blogging Platform and the Need for Change in Online Reading


Hatched by Glasp

Aug 23, 2023

4 min read


How Medium Became a Leading Blogging Platform and the Need for Change in Online Reading

In today's digital age, the way we consume and share information has undergone a significant transformation. From the rise of social media platforms to the emergence of blogging websites, the internet has provided us with a plethora of options to express our thoughts and ideas. One platform that has risen to prominence in the world of blogging is Medium.

Medium has gained popularity for its unique approach to content creation and consumption. Unlike traditional blogging platforms that focus on individual authors, Medium places emphasis on the information and ideas being shared. This shift in focus has allowed Medium to become a trusted resource that ranks incredibly well in search results. When users search for topics of interest, they are more likely to come across Medium articles, which are often well-researched and thought-provoking.

One feature that sets Medium apart is its clapping feature. Similar to the concept of liking a post on social media, users can show their appreciation for an article by clapping. This simple gesture not only provides feedback to the author but also helps to gauge the popularity and impact of the content. Additionally, users can highlight and comment on specific parts of the text that stood out to them. These highlights and comments are then archived to their profiles, allowing their followers to see the content that resonated with them.

While Medium has found success in revolutionizing the blogging landscape, there is still a need for change in the way we read online. Reading across different sources is crucial for gaining diverse perspectives and expanding our knowledge. However, the prevalence of paywalls and filter bubbles has limited many of us to a narrow range of publications. We often rely on the editors of the publications we visit or subscribe to curate the content we consume.

This lack of intentionality in our reading habits can hinder our ability to achieve our goals. We need to ask ourselves, "What do I really need to know or learn more about today?" By being intentional in our reading choices, we can broaden our horizons and develop a more comprehensive understanding of the world around us.

Another issue that plagues online reading is the erosion of trust in the media. According to a recent Reuters survey, overall trust in US media hit an all-time low in 2021, ranking last among 46 nations. This decline in trust can be attributed to the subjective nature of truth in today's society. Truth has become a social agreement, where individuals align themselves with their preferred media brands or communities, regardless of objectivity or expert opinion.

To address these challenges, there is a need for a new approach to online reading. We must strive to break free from the echo chambers created by filter bubbles and seek out diverse perspectives. This can be achieved by actively seeking out publications and authors that challenge our existing beliefs and provide alternative viewpoints. By consciously diversifying our reading habits, we can foster a more inclusive and well-rounded understanding of the world.

In conclusion, Medium has become a leading blogging platform by prioritizing the quality and value of the content shared by its users. Its unique features, such as the clapping feature and the ability to highlight and comment on specific parts of a text, have contributed to its success. However, the current state of online reading calls for a change in our approach. We must be intentional in our reading choices, seeking out diverse perspectives and challenging our existing beliefs. To foster a more informed and inclusive society, we need to break free from filter bubbles and actively engage with a wide range of publications and authors.

Actionable Advice:

  • 1. Diversify your reading habits: Make a conscious effort to seek out publications and authors with differing viewpoints. This will help you gain a more comprehensive understanding of various topics and challenge your existing beliefs.
  • 2. Be intentional in your reading choices: Before diving into an article, ask yourself what you really need to know or learn more about. By setting specific goals for your reading, you can ensure that you're actively seeking out information that aligns with your interests and objectives.
  • 3. Fact-check and verify information: With the erosion of trust in the media, it's essential to critically evaluate the information you come across. Fact-checking and verifying the accuracy of the content will help you make informed decisions and avoid spreading misinformation.

By implementing these actionable advice, you can enhance your online reading experience and contribute to a more diverse and informed society.

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