The Intersection of Successful Online Communities and Mobile Gaming Users

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Hatched by Glasp

Jul 28, 2023

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The Intersection of Successful Online Communities and Mobile Gaming Users

Introduction:

Online communities and mobile gaming have become prominent aspects of our digital lives. Understanding the characteristics and motivations of both can lead to the creation of thriving communities. In this article, we will explore the common points between successful online communities and mobile gaming users to uncover actionable advice for community builders.

Segmenting Mobile Gaming Users:

According to a study conducted by Google, mobile gaming users can be categorized into four types based on their social and passionate tendencies. These segments provide insights into user behavior and preferences, which can be valuable for community builders in the gaming industry.

Connecting with Users:

To build a successful online community, it is crucial to initiate engagement and provide content that resonates with the target audience. Gartner's research indicates that 70% of online communities fail, often due to a lack of purpose and motivation for users to join and stay engaged.

Actionable Advice 1: Define a Clear Purpose

Without a clear purpose, a community can quickly lose its appeal. Users need to understand what they will gain from joining the community and why it is worth their time and effort. By offering value and a deeper meaning, community builders can motivate users to actively participate and remain involved.

Actionable Advice 2: Foster Connections Among Users

Creating a sense of belonging within a community is essential for its success. Users should not perceive each other as strangers but rather as friends or acquaintances. Real friendships can be built when individuals feel connected and comfortable interacting with one another. Community managers must facilitate this connection and ensure users feel welcome.

Actionable Advice 3: Ensure a Safe Environment

Safety is paramount in online communities. To cultivate a healthy and thriving community, it is crucial to address any instances of trolling, self-promotion, bullying, or offensive behavior. By implementing strict guidelines and actively moderating the community, users will feel safe and encouraged to participate.

Common Challenges:

Both online communities and mobile gaming platforms face similar challenges. One common issue is users leaving without providing feedback on their reasons for departure. To address this, community builders must proactively seek feedback from departing users to identify any issues or irritations that may be hindering engagement.

Actionable Advice 4: Seek Feedback from Departing Users

Understanding why users leave is vital for community growth and improvement. By reaching out to departing users and asking for their feedback, community builders can gain valuable insights into areas that need attention. A simple message expressing curiosity and a desire to improve can make a significant impact.

Conclusion:

Building successful online communities and catering to the needs of mobile gaming users requires understanding their motivations and preferences. By defining a clear purpose, fostering connections among users, ensuring a safe environment, and seeking feedback from departing users, community builders can create thriving communities that resonate with their target audience. Incorporating these actionable insights into community-building strategies can lead to increased engagement, loyalty, and long-term success.

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