The Power of Starting: Overcoming Decision-Making Trade-offs and Procrastination


Hatched by Glasp

Sep 14, 2023

3 min read


The Power of Starting: Overcoming Decision-Making Trade-offs and Procrastination


The decision-making process is often fraught with trade-offs that can have significant consequences for individuals and organizations alike. In the corporate world, prioritizing one aspect over another can lead to disastrous outcomes, as evidenced by the belief that trade-offs in decision-making can lead to the downfall of a company. On the other hand, renowned author Steve Shipley emphasizes the importance of starting, highlighting that the scariest moment is always just before taking the first step. In this article, we will explore the intersection of these two perspectives and uncover insights into the challenges of decision-making trade-offs and the power of initiating action.

The Importance of Prioritizing Clients and Long-term Success:

It is crucial to note that prioritizing clients and their needs should never be compromised. Companies that place their clients at the forefront of their decision-making process ultimately create a win-win situation. By providing value to clients, organizations can ensure their own sustainability and success. This aligns with the concept of "Be The Sun," a vision that emphasizes the creation of products and services that are beneficial to the world at large. When companies prioritize the greater good, they not only foster a strong sense of purpose within their teams but also establish a foundation for long-term success.

The Challenge of Trade-offs and the Temptation to Compromise:

However, decision-making trade-offs are not without their challenges. The act of sacrificing one aspect for the benefit of another is often easier said than done. While it may seem simple to discard something in order to gain something else, the reality is that finding a balance that benefits both parties is a complex task. The allure of immediate gains can lead decision-makers to compromise and make trade-offs that may not align with the long-term success of the organization. To truly achieve sustained success, it is essential to resist the temptation of short-term gains and focus on decisions that contribute to the company's overarching goals.

Overcoming Procrastination through Action:

One common factor that inhibits decision-making and perpetuates trade-offs is procrastination. The fear of starting is a powerful force that hinders progress. However, as Steve Shipley and Nike emphasize, nothing happens until you start. Taking that first step, no matter how small, can open the floodgates of progress and propel individuals and organizations forward. Shipley suggests that executing even the simplest activities encourages continued action and progress. This notion aligns with the concept of "Atomic Habits," where small actions build up over time to create significant results. By overcoming the fear of starting and embracing the power of taking action, individuals and organizations can break free from the cycle of decision-making trade-offs and achieve long-term success.

Actionable Advice:

  • 1. Embrace the Fear: Recognize that the scariest moment is always just before starting. Acknowledge the fear, but don't let it paralyze you. Remember that progress can only happen once action is taken.
  • 2. Prioritize Long-term Success: When faced with decision-making trade-offs, consider the long-term implications. Evaluate the potential outcomes and prioritize actions that align with the company's overarching goals and values.
  • 3. Start Small, Build Momentum: Break down complex tasks into smaller, manageable steps. By tackling one small action at a time, you can build momentum and gain confidence. Celebrate each small win along the way to stay motivated.


The decision-making process often involves difficult trade-offs, but prioritizing clients and long-term success is crucial for the sustainability of any organization. Overcoming the fear of starting and taking action is a powerful tool in mitigating the negative effects of trade-offs and avoiding procrastination. By embracing the power of starting and implementing the actionable advice provided, individuals and organizations can navigate the complexities of decision-making and achieve sustained success. Remember, the scariest moment is just before you start, so take that first step towards progress and watch as opportunities unfold.

Hatch New Ideas with Glasp AI 🐣

Glasp AI allows you to hatch new ideas based on your curated content. Let's curate and create with Glasp AI :)