The Scariest Moment: Overcoming the Fear of Starting


Hatched by Glasp

Sep 15, 2023

4 min read


The Scariest Moment: Overcoming the Fear of Starting

Starting something new can be terrifying. The fear of the unknown, the fear of failure, and the fear of judgment can all hold us back from taking that first step. But as Steve Shipley, author and motivational speaker, reminds us, "The scariest moment is always just before you start. After that, things can only get better." So how do we overcome this fear and finally take action?

One of the keys to getting started is simply to "Just Do It," as Nike famously encourages us. Shipley and Nike agree that nothing happens until you start. It's in the execution of even the simplest activities that we open the floodgate of progress. By doing the simplest things, we not only encourage ourselves to continue but also make progress in what we're doing.

But why is starting so difficult in the first place? Often, it's because we overthink and overanalyze, allowing our fears to paralyze us. This is where the advice from Stephen King, renowned author, comes in. King emphasizes the importance of writing extensively and reading extensively. By immersing ourselves in these activities, we can break through the mental barriers that prevent us from starting.

Now let's shift gears and explore the concept of customer-centric marketing. In an article by sampling2x, they discuss how understanding the psychological reasons behind customers' actions is crucial for effective marketing. The article highlights that customers themselves are often unaware of their own psychological reasons and motivations. Humans don't always consciously understand or remember the reasons behind their actions. This insight reminds us that as marketers, we need to dig deeper and uncover the underlying motivations of our target audience.

To achieve strong uniqueness and benefits, sampling2x suggests narrowing down our focus to a single customer, or N1 analysis. By thoroughly understanding the needs, desires, and pain points of one customer, we can develop ideas that resonate with a larger audience. This approach allows us to create powerful product ideas that go beyond the average and reach a wider market.

But how do we generate these ideas through N1 analysis? The article explains that N1 analysis involves creating a customer pyramid and identifying segments to extract the N1 customer. By segmenting based on awareness and purchase frequency, we can gain a comprehensive understanding of our target audience. This goes beyond just looking at behavioral data, as it enables us to uncover the reasons behind their actions and make informed marketing decisions.

In marketing, ideas can be classified into two categories: product ideas and communication ideas. Product ideas focus on the actual products or services, while communication ideas revolve around the means of making customers aware of them. It's important to prioritize product ideas over communication ideas, as the former directly influences the customer's purchase decision.

To create ideas that drive purchase behavior, we must understand the limitations of psychological data. While advertising may increase the likability of a product, it doesn't necessarily lead to an attitude change or a desire to make a purchase. It's not enough to simply receive positive feedback on our advertisements; we need to understand the underlying mindset of our customers and create a genuine connection with them.

In conclusion, the fear of starting can hold us back from achieving our goals and realizing our potential. By embracing the advice of Steve Shipley and Nike to "Just Do It," we can overcome this fear and take that crucial first step. Additionally, the insights from Stephen King remind us to immerse ourselves in the activities that align with our goals. Whether it's writing or reading extensively, these actions can help break through mental barriers and propel us forward.

From a marketing perspective, adopting a customer-centric approach is essential. Understanding the psychological reasons behind customers' actions and leveraging N1 analysis can lead to the creation of unique and impactful ideas. By prioritizing product ideas and uncovering the motivations of our target audience, we can develop strategies that resonate and drive business growth.

Actionable Advice:

  • 1. Start small: Break down your goals into smaller, manageable tasks. By focusing on the simplest activities, you can build momentum and gain confidence to tackle more significant challenges.
  • 2. Embrace discomfort: Recognize that fear and discomfort are natural when starting something new. Embrace these feelings as growth opportunities and push beyond your comfort zone.
  • 3. Listen to your customers: Conduct N1 analysis to understand the motivations and desires of your target audience. By prioritizing their needs, you can develop ideas that resonate and drive business success.

Remember, the scariest moment is just before you start. So take that leap, overcome your fears, and embark on your journey towards success.

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