The Art of Adapting and Growing in Times of Crisis


Hatched by Glasp

Aug 21, 2023

4 min read


The Art of Adapting and Growing in Times of Crisis


In times of crisis, businesses face unique challenges that require them to adapt and find new ways to connect with their customers. Whether it's a global pandemic like the coronavirus or a sudden shift in market dynamics, staying relevant and maintaining growth becomes paramount. In this article, we will explore how a restaurant and a product manager have successfully navigated these challenging times, and uncover actionable advice that businesses can implement to thrive in the face of adversity.

Adapting to the New Normal:

Oisa Ramen, a popular restaurant in Boston, found itself in uncharted territory when it had to close its doors due to the coronavirus outbreak. Despite never having offered off-premise orders, the restaurant quickly pivoted and began explaining to its customers how to order takeout. By embracing this alternative approach, Oisa Ramen not only catered to its customers' needs but also demonstrated its willingness to adapt and innovate.

The Importance of Product-Market Fit:

In the realm of product management, there is a fundamental principle that drives success: product-market fit. It is the concept of creating a product that fulfills a real need in the market and resonates with customers. A growth-oriented product manager understands that the key to sustainable growth lies in finding the sweet spot where the product's value proposition aligns with the target market's desires and demands.

The Marriage of Product and Marketing:

Growth, in essence, is the result of combining the efforts of product and marketing. It involves getting users to experience the core value of the product as frequently as possible. While having a great product is essential, it is often poor distribution that leads to the failure of most products. Therefore, a multi-disciplinary and data-driven approach to scaling products is crucial in achieving sustainable growth.

Key Areas in Growth:

To drive growth effectively, businesses must focus on key areas that contribute to customer acquisition, retention, and engagement. Some of these areas include acquisition, virality, search, paid advertising, and affiliate marketing. By understanding the importance of each aspect and leveraging them strategically, businesses can create a comprehensive growth strategy that maximizes their chances of success.

The Cross-Functional Nature of Growth:

Growth is not the responsibility of a single department or individual; it requires collaboration and coordination across various teams. A successful growth strategy involves a cross-functional approach, with teams from product, marketing, engineering, and data analysis working together to achieve common goals. By fostering a culture of collaboration and communication, businesses can harness the collective expertise of their teams and drive growth effectively.

The Balance of Art and Science:

While data-driven decision-making plays a significant role in growth, it is crucial not to overlook the art of understanding customer behavior and preferences. Growth requires a delicate balance between the art of crafting compelling experiences and the science of analyzing data. By combining creativity with analytical insights, businesses can create memorable and impactful experiences that drive customer engagement and loyalty.

The Power of Rapid Experimentation:

In the dynamic landscape of growth, rapid experimentation is key. Businesses must be willing to try different approaches, test hypotheses, and iterate quickly based on the insights gained. By adopting a mindset of continuous experimentation, businesses can identify what works and what doesn't, enabling them to refine their strategies and optimize growth.

Actionable Advice:

  • 1. Embrace change and adapt: When faced with unexpected challenges, be open to change and embrace new ways of doing things. This flexibility will allow you to meet your customers' needs and stay relevant in a rapidly evolving landscape.
  • 2. Foster cross-functional collaboration: Encourage collaboration and communication between different teams within your organization. By leveraging the collective expertise and perspectives of your teams, you can develop comprehensive growth strategies that drive sustainable success.
  • 3. Prioritize rapid experimentation: Create a culture of experimentation and encourage your teams to test, learn, and iterate quickly. By constantly refining your approach based on real-time insights, you can optimize your growth strategies and stay ahead of the competition.


In times of crisis, businesses must be prepared to adapt and find new ways to connect with their customers. By taking inspiration from Oisa Ramen's agility and the growth-oriented mindset of a product manager, businesses can navigate uncertain times and drive sustainable growth. By embracing change, fostering cross-functional collaboration, and prioritizing rapid experimentation, businesses can position themselves for success and thrive even in the face of adversity.

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