"Re-decentralizing the Web: Embracing Choice and Connectivity in the Digital Age"


Hatched by Glasp

Sep 24, 2023

3 min read


"Re-decentralizing the Web: Embracing Choice and Connectivity in the Digital Age"

In today's digital landscape, the hyper-centralization of data and power has become a pressing issue. The concentration of control in the hands of a select few has led to a lack of choice and the formation of echo chambers within social media platforms. The concept of centralization itself is not inherently problematic, as it can bring people together for various purposes. However, when we are stripped of our choices and coerced into believing that there is only one access gate to a space we collectively own, the problem arises.

Centralized platforms often prioritize engagement over diversity, leading to the creation of filter bubbles that isolate individuals within their own conversational circles. This goes against the very purpose of the web and social media, which is to connect people. To address this issue, Tim Berners-Lee has called for a collaborative effort involving experts from various fields to safeguard the future of the web.

It is important to note that the primary obstacles we face in re-decentralizing the web are not purely technological. While computer scientists and engineers need to demonstrate that decentralized personal data networks can scale globally and provide a superior user experience, the root of the problem lies in the concentration of power and control. We must strive to give individuals the right to choose and exercise control over their own data.

Interestingly, the challenges of decentralization are not limited to the web alone. The rise of artificial intelligence (AI) poses another question: will it kill vertical Software as a Service (SaaS)? The high switching costs associated with SaaS have contributed to its success as a business model. However, with the advent of AI-based development tools, the barriers to switching become significantly lower. Companies may now be able to write migration code and execute the migration within a matter of days. This raises concerns about increased churn rates and a shift towards building software rather than buying it.

If building software becomes cheaper than buying, it could have significant implications for software companies as a whole. Non-venture backable software companies may experience exponential growth, leading to more fragmented software markets. We could see the emergence of smaller revenue software companies with minimal staff but healthy profit margins. However, these companies may struggle to scale at a venture level due to the complexities and overhead involved in creating custom software.

To navigate these challenges and embrace the potential of a re-decentralized web, here are three actionable pieces of advice:

  • 1. Foster Collaboration: Bringing together experts from various fields such as business, technology, government, civil society, the arts, and academia is crucial. By fostering collaboration and diverse perspectives, we can develop comprehensive solutions that address the technological and societal aspects of re-decentralization.
  • 2. Prioritize User Experience: While technological advancements are vital, they must prioritize user experience. Decentralized personal data networks need to provide a superior experience compared to centralized platforms. This includes personalized recommendations, user-friendly interfaces, and seamless integration across devices.
  • 3. Educate and Empower Individuals: To truly re-decentralize the web, we must educate and empower individuals to take control of their own data. This involves raising awareness about data privacy, promoting digital literacy, and providing accessible tools for data management and protection.

In conclusion, re-decentralizing the web requires a collective effort to address the concentration of data and power. By embracing choice, connectivity, and user empowerment, we can create a digital landscape that fosters diversity, innovation, and individual control. It is essential for computer scientists, engineers, policymakers, and society as a whole to come together to shape a future where the web serves its true purpose of connecting humanity.

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