"Re-decentralizing the Web: Bridging the Gap Between Data Control and User Experience"


Hatched by Glasp

Sep 04, 2023

3 min read


"Re-decentralizing the Web: Bridging the Gap Between Data Control and User Experience"


In today's digital age, the issue of hyper-centralization looms over the web, causing concerns related to data privacy, user control, and the formation of filter bubbles. This article brings together insights from two different sources - an exploration of growth strategies from "Newspicks" and a discussion on re-decentralizing the web. By examining common points, we can find unique ideas and actionable advice to address these challenges.

1. Utilizing Comments to Drive Engagement:

Both sources emphasize the importance of user engagement and conversion. "Newspicks" successfully leveraged comments from influential individuals to pique interest in their articles and convert readers into paid members. This strategy highlights the power of personal endorsements and encourages social interaction around news articles. By incorporating comments within the timeline, "Newspicks" witnessed an increase in active user rates.

2. Enhancing User Experience and Data Control:

The issue of hyper-centralization extends beyond individual social networks. It revolves around the concentration of data, people, and power. To address this, re-decentralizing the web is proposed as a solution. The aim is to empower every person with control over their data, ensuring that they have the right to exercise this control. The concept of centralization, in itself, is not problematic, as it can bring people together for various reasons. However, problems arise when individuals are deprived of choices and misled into believing that there is only one access point to a space they collectively own.

3. Overcoming Technological and Social Challenges:

The challenges we face in re-decentralizing the web are not solely technological. While computer scientists and engineers play a crucial role in developing scalable decentralized personal data networks, there is a need for a multidisciplinary approach. Tim Berners-Lee's call for collaboration among the brightest minds from business, technology, government, civil society, the arts, and academia emphasizes the need to address the threats to the web's future comprehensively. By combining their expertise, these diverse stakeholders can tackle the issues of data control, user experience, and the formation of filter bubbles.

Actionable Advice:

1. Foster Conversations and Social Interactions:

Inspired by "Newspicks," media platforms can encourage user engagement by incorporating and highlighting comments from influential individuals. This not only sparks interest in articles but also creates a sense of community and encourages diverse perspectives.

2. Embrace Decentralization and Privacy:

Companies and organizations should prioritize user control and privacy. By implementing decentralized personal data networks, individuals can regain control over their data, ensuring that their choices are respected and protected.

3. Encourage Multidisciplinary Collaboration:

To overcome the challenges of re-decentralizing the web, collaboration among stakeholders from various fields is essential. By bringing together experts from business, technology, government, civil society, the arts, and academia, we can develop comprehensive solutions that address both technological and social aspects.


The hyper-centralization of data and people on the web poses significant challenges to user control and diversity of information. By learning from growth strategies implemented by platforms like "Newspicks" and embracing the concept of re-decentralization, we can bridge the gap between data control and user experience. By fostering conversations, prioritizing privacy, and encouraging multidisciplinary collaboration, we can create a web that empowers individuals while connecting them in a diverse and inclusive digital space.

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