The IKEA Effect and Pocket: Understanding Cognitive Bias and Maximizing Productivity


Hatched by Glasp

Aug 09, 2023

3 min read


The IKEA Effect and Pocket: Understanding Cognitive Bias and Maximizing Productivity


Cognitive biases can greatly impact our decision-making processes and affect various aspects of our lives, from our personal preferences to our productivity. In this article, we will explore two different topics - the IKEA Effect and Pocket, a popular app for saving and organizing online content. By understanding the cognitive bias behind the IKEA Effect and utilizing the features of Pocket effectively, we can enhance our decision-making abilities and optimize our productivity.

The IKEA Effect and Its Implications:

The IKEA Effect refers to the phenomenon where people tend to overvalue things they have put effort into. This cognitive bias has significant implications for organizations, such as the sunk cost effect and the "not invented here" syndrome. The sunk cost effect occurs when individuals continue to invest resources in failing projects simply because they have already put effort into them. On the other hand, the "not invented here" syndrome describes the tendency to reject externally-developed ideas in favor of one's own, even if the latter is inferior.

Actionable Advice 1: Acknowledge Your Unconscious Bias:

One crucial step in overcoming the negative effects of the IKEA Effect is to acknowledge our own unconscious bias. In a study on the IKEA Effect, participants were found to be unaware of their bias. Despite claiming that they would pay more for pre-assembled products, their actions contradicted their statements. By recognizing our own biases, we can make more objective decisions and avoid falling into the trap of overvaluing our own ideas.

Actionable Advice 2: Spike Rough Prototypes:

The strength of the IKEA Effect is directly linked to the perception of success in our efforts. Therefore, it is essential to focus on completing tasks successfully. However, failure to complete tasks can lead to negative psychological consequences. To mitigate this, it is recommended to create rough prototypes or versions of our ideas before investing significant time and effort. By spiking these prototypes, we can gauge their potential success and avoid unnecessary sunk costs.

Pocket: Maximizing Productivity and Organization:

Pocket is a powerful tool for saving and organizing online content. With Pocket Premium, which offers additional features for a subscription fee, users can archive saved content even if it's no longer available online. This offline accessibility is particularly useful when internet connectivity is limited. Additionally, Pocket Premium offers suggested tagging and an improved search function, streamlining the organization of saved content.

Actionable Advice 3: Talk to Customers and Run Growth Experiments:

To ensure the success of any venture, it is crucial to gather feedback and insights from customers. By actively engaging with customers and listening to their needs, we can refine our ideas and avoid the "not invented here" syndrome. Additionally, running growth experiments allows us to test different strategies and approaches, opening the door to new ideas and potentially superior solutions.


Understanding cognitive biases such as the IKEA Effect and utilizing tools like Pocket can greatly enhance our decision-making processes and productivity. By acknowledging our biases, creating rough prototypes, and seeking customer feedback, we can overcome the pitfalls of overvaluing our own ideas. Additionally, by leveraging the features of Pocket, we can save and organize online content effectively, ensuring easy access to valuable information even offline. So, let's strive for self-awareness, embrace new ideas, and maximize our productivity with the help of cognitive bias awareness and innovative tools like Pocket.

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