The Impact of AI on the Future of Work and Social Apps


Hatched by Glasp

Sep 18, 2023

5 min read


The Impact of AI on the Future of Work and Social Apps


The rapid advancement of artificial intelligence (AI) technology has raised concerns about its potential to replace human workers. As AI becomes more sophisticated, its capabilities are expanding, leading to fears among American workers that their jobs may be at risk. At the same time, the growth and success of social apps heavily rely on user engagement and retention. This article explores the implications of AI on the future of work and the benchmarks for measuring growth in social apps.

The Role of CAPTCHA in Training AI:

CAPTCHA, a tool used to verify human users, has played a significant role in training AI algorithms. Companies like reCAPTCHA and Google have utilized CAPTCHA to improve their image recognition abilities, particularly for applications like self-driving cars. By asking users to identify objects such as traffic lights and bicycles, these companies collect valuable data to enhance their AI systems. This collaborative effort demonstrates the hidden purpose behind CAPTCHA and how billions of people contribute to training AI.

The Fear of AI Replacing Jobs:

According to a Gallup survey, the fear of AI replacing jobs has increased among American workers, with 22% expressing concern, up from 15% in 2021. This fear is more prevalent among workers with college degrees, with a dramatic rise from 8% to 20% in just two years. Goldman Sachs Research estimates that approximately 300 million full-time jobs are exposed to automation through generative AI. Industries such as maintenance, repair, and construction are considered relatively safe, while administrative and legal roles have a higher chance of being replaced by AI.

The Rise of Skilled Trades:

Interestingly, Generation Z has shown a high level of respect and interest in pursuing skilled trades as a career. A survey revealed that 73% of Gen Z individuals view skilled trades as a respectable career choice, second only to medicine. Furthermore, 47% expressed a desire to pursue a career in a trade, citing the belief that these jobs are less likely to be replaced by AI. This shift in perception highlights the importance of promoting skilled trades and providing opportunities for training and development.

The Need for Retraining and Support:

Despite the potential impact of AI on jobs, only a minuscule amount of GDP is spent on helping workers retrain, indicating a lack of investment in preparing the workforce for the future. In fact, the current spending is less than half of what was allocated 30 years ago. This situation calls for increased collaboration between the public and private sectors to develop effective solutions. Adequate support and retraining initiatives are crucial to ensure a smooth transition into a world where AI plays a more significant role.

Benchmarking Growth in Social Apps:

In the realm of social apps, benchmarking growth is essential for measuring success. Daily active users (DAUs) or weekly active users (WAUs) serve as core metrics to evaluate user engagement. For most consumer social apps, DAUs are the primary metric, emphasizing the importance of having users interact with the product on a daily basis. Social apps should aim for organic growth, as viral user adoption is a sign of a well-designed and compelling product.

Establishing Benchmark Metrics:

To benchmark growth, specific metrics are used to determine the performance of social apps. For monthly user growth, seed-stage consumer social companies should aim for 20% (OK), 35% (Good), or 50% (Great) growth rates. It is crucial to prioritize organic growth over paid acquisition strategies, as a product's inherent value should attract users naturally.

Metrics for User Retention:

User retention is another critical aspect of social apps. N-day retention, which measures the percentage of users from the original cohort who continue using the app on specific days (d1, d7, and d30), helps evaluate the app's stickiness. Companies should aim for higher retention rates, such as 60% (Good) or 70% (Great) on day one, to ensure sustained user engagement.

The Importance of Cohorts:

Analyzing cohorts over time provides valuable insights into the performance and growth of social apps. Stable or improving metrics cohort by cohort indicate strong network effects, where the product becomes more valuable as more users join. This trend demonstrates the potential for exponential growth and underscores the importance of fostering a robust user base.


As AI continues to advance, its impact on the future of work becomes more evident. While concerns about job displacement persist, opportunities for growth and innovation emerge. The development of skilled trades and the need for retraining programs are essential to ensure a smooth transition. In the realm of social apps, benchmarking growth and user engagement metrics play a crucial role in measuring success. By prioritizing organic growth and retaining users, social app developers can create compelling experiences that keep users coming back.

Actionable Advice:

  • 1. Invest in retraining programs: Governments and the private sector must allocate resources to help workers adapt to the changing job landscape. Providing opportunities for retraining and upskilling will enable individuals to thrive in an AI-driven world.
  • 2. Prioritize organic growth: Social app developers should focus on creating products that naturally attract users through word-of-mouth and viral adoption. Emphasizing organic growth over paid acquisition strategies ensures sustained user engagement.
  • 3. Foster strong network effects: Building a social app with robust network effects, where the product becomes more valuable as more users join, can lead to exponential growth. Developing features and experiences that encourage users to invite their friends and make the app a regular part of their lives is key to success.

In conclusion, the rise of AI and its potential to replace human workers presents both challenges and opportunities. By addressing the concerns surrounding job displacement, investing in retraining programs, and fostering innovative social apps with organic growth and strong network effects, we can navigate the changing landscape and create a future where humans and AI coexist harmoniously.

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