Building Business Success Through Community Involvement and Strategic Marketing


Hatched by Glasp

Sep 15, 2023

3 min read


Building Business Success Through Community Involvement and Strategic Marketing


In today's competitive business landscape, it is crucial for entrepreneurs to go beyond the traditional "every (wo)man for himself" approach and seek opportunities for community involvement. By expanding their reach and establishing professional relationships, businesses can grow their brand and thrive in their local communities. Additionally, a well-crafted marketing strategy, as seen in the success story of Airbnb, can propel a company from zero to one billion bookings. In this article, we will explore the importance of community involvement, the power of positivity, surprising and delighting customers, and the benefits of building a strong user community through strategic marketing.

1) Take A Field Trip:

One of the most effective ways to get your restaurant involved in the local community is by taking a field trip beyond your establishment's walls. By participating in community events, sponsoring local initiatives, or partnering with other businesses, you can expand your reach and attract new audiences. Building profitable relationships with other professionals in your area can lead to collaborative opportunities and mutually beneficial promotions. Remember, it's not just about what your community can do for you, but also what you can do for your community.

2) The Power of Positivity:

Maintaining a positive attitude and fostering a welcoming environment can significantly impact your business's success. Customers are drawn to establishments that radiate positivity and make them feel valued. Train your staff to provide exceptional customer service and empower them to go the extra mile to ensure customer satisfaction. By creating a positive dining experience, you not only gain loyal customers but also generate positive word-of-mouth, which is invaluable in today's digital age.

3) Surprise & Delight:

In a competitive market, it's essential to find unique ways to stand out and make a lasting impression on your customers. Surprise and delight tactics can help you achieve this goal. Consider offering occasional freebies, special promotions, or personalized experiences to your customers. These unexpected gestures not only create a memorable experience but also foster a sense of loyalty. Remember, a happy customer is more likely to become a repeat customer and recommend your restaurant to others.

4) Everyone's A Winner:

Shifting from a "me, me, me" approach to a "we, we, we" approach can significantly benefit your business. Just like Airbnb's focus on building a community, it is crucial to create a sense of belonging among your customers. Encourage user-generated content, such as reviews and social media posts, to showcase the positive experiences people have had at your restaurant. Additionally, consider implementing a referral program that rewards customers for bringing in new business. By involving your customers in your growth, you create a network of brand advocates who will help spread the word about your restaurant.


In conclusion, getting involved in your community and implementing a strategic marketing strategy are key factors in building a successful business. By taking a field trip and expanding your reach, fostering positivity, surprising and delighting customers, and creating a strong user community, you can establish your brand, generate loyal customers, and achieve long-term growth. Remember to stay adaptable and continuously seek new ways to innovate and cater to your customers' needs. By incorporating these actionable advice into your business approach, you can thrive in your local community and beyond.

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