The Entertainment Value Curve and the Power of Systems of Desire

The Entertainment Value Curve and the Power of Systems of Desire

In today's digital age, successful mobile video apps are not just about the viewing experience; they are about creating a social experience. This is evident in the contrasting fortunes of two platforms, TikTok and Quibi. While TikTok has become a global sensation, Quibi has struggled to find its footing. To understand why this is the case, we need to examine the concept of the Entertainment Value Curve.

The Entertainment Value Curve is a formula that combines production value and social value to generate an efficient frontier of product/market fit. The formula is simple: Entertainment Value = Production Value + Social Value. The Y-axis represents the level of personal connection the viewer has with the content, while the X-axis represents the quality of the content relative to the highest quality in its genre.

Different platforms occupy different points along the Entertainment Value Curve. Snapchat, for example, prioritizes social value over production value, allowing anyone to create fun content with low production value. Instagram, on the other hand, has found success by lowering the production bar, making lower quality content more accessible. TikTok takes this a step further by emphasizing topical content and personal relevance. YouTube, similar to TikTok, features a range of content but without the same constraints.

Netflix, at the other end of the spectrum, focuses on high production value, making it difficult for creators to meet its standards. Social value, in this context, is determined by the connection between the viewer and the creator. The more people creating content, the higher the likelihood of a meaningful connection.

While the Entertainment Value Curve provides a framework for understanding successful mobile video apps, it is not the only factor at play. The power of systems of desire also plays a significant role. Systems of desire refer to the social and cultural influences that shape our goals and aspirations. Mimetic desire, in particular, is the phenomenon of wanting what others want because they want it.

The obsession with goal-setting can be counterproductive if we fail to consider the systems of desire that underpin our goals. Every goal is embedded within a system, and mimetic desire often drives our desires and aspirations. We set goals based on what others want or have wanted in the past, rather than considering our own true desires.

To break free from the limitations of these systems of desire, we must first acknowledge their existence and understand our place within them. This requires radical honesty and a willingness to step back and examine the desires that shape our lives. Only then can we begin to imagine new possibilities and strive for a better future.

So, how can we apply these insights to our own lives and endeavors? Here are three actionable pieces of advice:

1. Question your goals: Instead of blindly setting goals based on societal expectations or what others want, take the time to reflect on your true desires. What do you genuinely want to achieve? What brings you joy and fulfillment? By aligning your goals with your authentic desires, you're more likely to find success and satisfaction.

2. Embrace diversity: Surround yourself with diverse perspectives and experiences. By exposing yourself to different systems of desire, you open yourself up to new ideas and possibilities. This can spark creativity and innovation in your own endeavors.

3. Focus on creating value: Instead of solely focusing on the features or format of a product or service, prioritize the creation of value in people's lives. Consider how your offering can enhance social connections and provide entertainment value. By understanding the Entertainment Value Curve and the importance of social value, you can create products and experiences that resonate with your audience.

In conclusion, the Entertainment Value Curve and the power of systems of desire provide valuable insights into the success of mobile video apps and the goals we set in our own lives. By understanding these concepts and taking actionable steps to align our goals with our authentic desires, we can find greater fulfillment and create meaningful connections in the digital age.