The Role of a Product Manager: Navigating Career Paths and Sequencing Business Models


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Aug 28, 2023

4 min read


The Role of a Product Manager: Navigating Career Paths and Sequencing Business Models


Being a product manager requires a unique set of skills and the ability to adapt to various career paths. In addition, understanding the different types of business models and how they evolve over time is essential for successful product management. In this article, we will explore the role of a product manager, the necessary skills, and the challenges they may face. Furthermore, we will delve into the sequencing of business models and the importance of financing additional services.

The Role of a Product Manager:

Product managers play a crucial role in ensuring the success of a product or service. Their primary responsibilities include defining product strategy, gathering customer insights, and collaborating with cross-functional teams to deliver a high-quality product. However, the role of a product manager can vary depending on the organization and the preferences of more technical founders or C-level executives.

One of the challenges that product managers may encounter is being left out when founders and executives prefer to work directly with engineers. This can hinder effective communication within the team and result in a disconnect between the product vision and its execution. Therefore, it is important for product managers to prioritize communication and ensure that everyone understands the project's progress, changes, and objectives.

Skills Required for Product Managers:

To excel in their role, product managers need a diverse range of skills. These include strategic thinking, communication, problem-solving, and the ability to understand customer needs. Strategic thinking enables product managers to align their product roadmap with business goals and market trends. Effective communication ensures that the entire team is on the same page and working towards a common objective.

Moreover, product managers must possess strong problem-solving skills to identify and address challenges throughout the product development process. By understanding customer needs and pain points, product managers can create products that meet market demands and deliver value to end-users. These skills are crucial for product managers to navigate their career paths successfully.

Sequencing Business Models:

In the world of product management, understanding the different types of business models and their sequencing is vital. As companies grow, they often evolve their business models to adapt to changing market dynamics and customer demands. One common business model is a marketplace, which sells incremental demand to customers as its primary value proposition.

In a marketplace, the sophistication of value propositions offered to suppliers increases as the business model moves to the right of the spectrum. A light marketplace typically provides leads or connections, leaving the transaction closure to the suppliers. On the other hand, a more advanced marketplace focuses on liquidity, ensuring that supply attracts demand through efficient matching processes.

For demand-side value propositions, SaaS companies have no direct relationship with consumers, and therefore, do not offer them any value proposition. However, SaaS-like networks aim to make transactions with suppliers as efficient as possible, providing value to both sides. Payments play a crucial role in managing marketplaces, allowing companies to enforce policies and build trust among users.

Actionable Advice for Product Managers:

  • 1. Prioritize effective communication within the team: Ensure that everyone understands the project's progress, changes, and objectives. This will help align the team and prevent any miscommunications or misunderstandings.
  • 2. Continuously develop your skills: Product management is a dynamic field, and it is essential to stay updated with the latest industry trends, technologies, and best practices. Invest in professional development programs and networking opportunities to enhance your skill set.
  • 3. Embrace change and adaptability: As business models evolve, product managers must be adaptable and open to change. Embrace new challenges and opportunities, and be willing to learn and grow along with the organization.


Being a successful product manager requires a combination of skills, including strategic thinking, effective communication, problem-solving, and customer-centricity. Understanding the sequencing of business models and adapting to evolving market dynamics is crucial for sustained success. By prioritizing communication, developing relevant skills, and embracing change, product managers can navigate their career paths and contribute to the growth and success of their organizations.

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