The Synergy of Fat Protocols and Great Product Features: Revolutionizing the Digital Landscape


Hatched by Glasp

Jul 19, 2023

3 min read


The Synergy of Fat Protocols and Great Product Features: Revolutionizing the Digital Landscape


In today's digital world, the combination of shared open data with an incentive system through tokenization has emerged as a key driver of innovation. This article explores the concept of "fat protocols" and the importance of great product features in optimizing SEO traffic for large sites. By examining these two distinct yet interconnected topics, we can gain valuable insights into the dynamics of the evolving digital ecosystem.

The Rise of Fat Protocols:

Traditionally, the internet stack has been characterized by "thin" protocols and "fat" applications, where the value is primarily concentrated in the applications layer. However, the blockchain application stack disrupts this paradigm by shifting the concentration of value to the shared protocol layer. Instead of individual applications controlling access to silos of information, the blockchain enables the replication and storage of user data across an open and decentralized network. This reduction of barriers to entry promotes a more vibrant and competitive ecosystem of products and services. Nevertheless, an open network and shared data layer alone are not sufficient incentives for adoption. The introduction of protocol tokens, which are used to access the network's services, bridges this gap and further fuels adoption.

The Feedback Loop and Speculation:

The growth of protocols and applications within this ecosystem is often driven by speculation. Early adopters, fueled by potential profits, build products and services around the protocol, recognizing that its success would increase the value of their tokens. However, this speculative nature can lead to bubble-style appreciation and subsequent busts. Despite the volatility, speculation remains a significant engine of technological adoption. It attracts financial capital, which, in turn, fosters innovation and supports long-term adoption of the new technology.

The Power of Great Product Features for SEO:

For large sites, the biggest gains in SEO traffic come from new or improved product features. Inventory-driven sites with scalable and indexable page templates leverage user-generated content or product inventory to generate organic traffic. On the other hand, content-driven sites rely on the content they create themselves. To optimize SEO, it is essential to identify keywords that can be targeted with new features and optimize page templates to rank higher.

Discovering and Implementing New Product Features:

Discovering new product features at scale can be challenging. SEO research, focused on search demand and customer needs, can be a potent way to uncover potential features. Using tools like AHREFS or SEMrush, SEO professionals can analyze the keywords their competitors are not ranking for. Additionally, employing the "jobs-to-be-done" framework by Clayton Christensen can provide valuable insights into customer needs and desired solutions.

The Integration of SEO into the Organization:

Successful SEO implementation relies on the collaboration and alignment of various teams within the organization. SEO professionals must educate and evangelize the importance of SEO, create ongoing communication channels with product teams, and ideally, establish direct reporting lines from developers to SEOs. By seamlessly integrating SEO into the product roadmap and organizational structure, the potential for success is significantly enhanced.

Actionable Advice:

  • 1. Embrace the power of tokenized incentives: Consider incorporating protocol tokens into your network to enhance adoption and create a more competitive ecosystem.
  • 2. Prioritize great product features: Invest in discovering and implementing new product features that align with customer needs and optimize SEO traffic.
  • 3. Integrate SEO into your organization: Foster collaboration and communication between SEO professionals and product teams, ensuring that SEO is a fundamental part of the product development process.


The combination of fat protocols and great product features has the potential to revolutionize the digital landscape. By leveraging shared open data, incentivizing adoption through tokenization, and optimizing SEO with customer-centric product features, companies can create a more dynamic and competitive ecosystem. Embracing these concepts and integrating them into organizational practices will pave the way for continued innovation and growth in the digital age.

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