The Future of Social Media: Shifting Paradigms and Emerging Trends


Hatched by Glasp

Sep 10, 2023

3 min read


The Future of Social Media: Shifting Paradigms and Emerging Trends


Social media has become an integral part of our lives, connecting us with friends, family, and the world at large. However, as technology advances and user preferences evolve, the landscape of social media is undergoing significant changes. In this article, we will explore the shifting paradigms and emerging trends in the world of social media, highlighting the importance of metrics, the rise of new business models, and the potential for synthetic kinship.

Metrics that Matter:

Traditionally, social media companies have focused on the number of users as a metric of success. However, Twitter discovered that the frequency of user visits is a more reliable indicator of future engagement. By defining a metric that captures user behavior, companies can track their growth on a day-to-day, week-over-week, and month-over-month basis. This shift in perspective allows for a more comprehensive understanding of user engagement and paves the way for targeted improvements.

New Business Models:

The previous generation of social media companies relied heavily on advertising revenue. However, startups are now exploring alternative revenue streams, such as subscriptions, in-app payments, and e-commerce. This departure from traditional advertising opens up new possibilities for monetization and allows social media platforms to offer a better use of users' most valuable resource: time. By shifting towards media-oriented approaches, these companies aim to provide users with valuable content while ensuring sustainability and revenue generation.

Synthetic Kinship:

Humans have an innate desire for connection and belonging, which social media platforms have fulfilled to a certain extent. However, advancements in artificial intelligence (AI) and virtual reality (VR) may soon offer a new form of kinship. In the future, people might interact with AI-generated friends and loved ones as they do with real humans today. This concept, though dystopian, presents an interesting possibility for the future of social media. Platforms could create billions of synthetic personalities to interact with users, blurring the lines between human and artificial connections.

The Rise of Functional Economies:

In addition to reimagining the concept of connection, social media platforms are also exploring new business models inspired by immersive games. Platforms like Roblox have demonstrated the power of in-world economies, monetizing through avatar accessories, game upgrades, and special experiences. Social media giants of the future may shift their focus from capturing attention to creating functional, multifaceted economies. This approach not only enhances user engagement but also offers additional revenue opportunities beyond traditional advertising.

Actionable Advice:

  • 1. Define meaningful metrics: Instead of solely focusing on the number of users, identify metrics that capture user behavior and engagement. This will provide a more accurate representation of your platform's growth and enable targeted improvements.
  • 2. Explore alternative revenue streams: Consider implementing subscriptions, in-app payments, or e-commerce options to diversify your revenue streams. This approach can help sustain your platform's growth and offer users a better experience.
  • 3. Embrace innovation: Keep an eye on emerging technologies like AI and VR. Explore how these advancements can enhance user connections and create unique experiences. By staying at the forefront of innovation, you can position your platform for future success.


The future of social media is poised to bring about significant changes. As companies redefine metrics, explore new business models, and embrace emerging technologies, users can expect a more personalized, immersive, and functional social media experience. By focusing on metrics that truly matter, diversifying revenue streams, and embracing innovation, social media platforms can adapt to the evolving needs and preferences of users while ensuring sustainable growth. The possibilities are endless, and the future of social media is bright.

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