The Future of Social Media: Combining Value and Time


Hatched by Glasp

Sep 19, 2023

4 min read


The Future of Social Media: Combining Value and Time

In today's fast-paced world, it's important to think beyond short-term goals and consider the long-term prosperity of companies. This is exactly what the concept of "Trade On" aims to achieve. By focusing on creating a thriving environment where everyone in the team is happy and motivated, companies can ultimately produce high-quality products that generate significant value for customers. When the team thrives, the company thrives, and the individuals within the company also stand to benefit. It's a win-win situation.

The idea of "Trade On" emphasizes the importance of investing in the team and continuously making new investments to drive growth. While this may seem like a team-centric approach, it ultimately benefits individuals as well. The value that individuals bring to the table remains unchanged, and their capabilities are not diminished. As Aida Mitsuo said, "When you compete, you don't have enough, but when you share, you have more." By prioritizing the well-being of customers and the world as a whole, companies can create an abundance of value that can be shared among everyone involved.

In the ever-evolving landscape of social media, new business models are gaining traction. Traditionally, companies heavily relied on advertising as their primary source of revenue. However, startups are now exploring alternative avenues such as subscriptions, in-app payments, and e-commerce. This shift towards new business models reflects a desire to provide users with a better utilization of their most valuable resource: time.

Companies like BeReal, Poparazzi, Mastodon, and Post News are all part of this new wave, focusing on creating a better user experience and optimizing the use of time. Rather than purely being social platforms, they are transforming into media platforms that offer value and functionality. This shift aligns with the changing preferences of users who are increasingly seeking meaningful interactions and valuable content.

The traditional media landscape in the United States has become highly polarized, with individuals consuming news that aligns with their political affiliations. This has led to an extreme divide in the information people consume. By adopting subscription and in-app payment models, social media companies can cater to the hit-driven nature of their platforms while also providing a more diverse range of content. This diversification can help bridge the gap between different political affiliations and create a more inclusive social media experience.

Furthermore, social media platforms can learn from immersive gaming experiences when it comes to monetization. Platforms like Roblox have successfully monetized through avatar accessories, game upgrades, and special experiences. Rather than solely relying on ads, social media giants of the future could focus on creating multifaceted economies within their platforms. This approach not only provides a more sustainable revenue stream but also enhances user engagement and satisfaction.

The future of social media may also involve the rise of synthetic kinship. As humans, we have an innate desire for connection and belonging. While this has traditionally been fulfilled through interactions with other humans, advancements in artificial intelligence (AI) may soon change that. It's plausible to imagine a future where individuals have synthetic friends and loved ones, with whom they interact and share experiences. AI could be used to create billions of synthetic personalities, blurring the lines between human and artificial interactions.

To thrive in this evolving landscape, social media platforms must consider three actionable steps:

  • 1. Prioritize long-term value: Instead of focusing solely on short-term gains, companies should invest in creating long-term value for their users. This includes providing high-quality content, meaningful interactions, and innovative features that enhance the user experience.
  • 2. Diversify revenue streams: Relying solely on advertising may no longer be sustainable. Platforms should explore alternative revenue models such as subscriptions, in-app payments, and e-commerce. This not only provides a more reliable income but also allows for greater flexibility and customization.
  • 3. Embrace AI and immersive experiences: The integration of AI and immersive experiences can revolutionize the social media landscape. By leveraging AI to create synthetic personalities and immersive worlds, platforms can offer unique and engaging experiences that keep users coming back for more.

In conclusion, the future of social media lies in combining value and time. By prioritizing the long-term prosperity of companies and investing in the well-being of teams, companies can create products and experiences that generate significant value for users. Embracing new business models, diversifying revenue streams, and leveraging AI and immersive experiences are key steps towards staying relevant and thriving in the ever-changing social media landscape.

Hatch New Ideas with Glasp AI 🐣

Glasp AI allows you to hatch new ideas based on your curated content. Let's curate and create with Glasp AI :)