The Power of Knowing Your App's Enemy: A Guide to Effective Product Management

The Power of Knowing Your App's Enemy: A Guide to Effective Product Management

Introduction:

In the world of product management, it is crucial to have a clear vision of what your app should be. However, sometimes it can be equally important to know what your app shouldn't be. By identifying your app's "enemy," you can gain valuable insights into the direction you need to take. In this article, we will explore the concept of having an enemy in product management and how it can lead to success.

Understanding the Enemy:

Having an enemy doesn't mean having an actual adversary, but rather a concept or belief that opposes your app's purpose. Just like in storytelling, where a protagonist faces challenges and obstacles, your app needs to overcome a common misconception or solve a problem that others have failed to address. By identifying and understanding this enemy, you can develop a compelling narrative that persuades users to choose your app over alternatives.

Gaining Mindshare:

In a blog post titled "「明日からプロダクトマネージャー」と言われたら - クラシル開発ブログ," the author emphasizes the importance of product managers dedicating their mindshare to the product. Mindshare refers to the mental space and focus given to a particular subject. As a product manager, it is crucial to spend an adequate amount of time thinking about your app's development, features, and user experience. However, it's not about spending every waking moment on it, but rather finding the right balance where you naturally find yourself constantly contemplating ways to improve the product.

Connecting the Dots:

The concept of having an enemy and gaining mindshare may seem unrelated at first, but they are inherently connected. When you have a clear understanding of your app's enemy, it becomes much easier to dedicate your mindshare to the product. By constantly thinking about how to overcome the challenges posed by the enemy, you can ideate and innovate to create a superior app that addresses the needs and pain points of your target audience.

Actionable Advice:

• 1. Identify your app's enemy: Take the time to analyze your market and identify the common misconceptions or problems that your app aims to solve. By understanding the enemy, you can develop a compelling narrative that resonates with your target audience.

• 2. Embrace storytelling: Use storytelling techniques to craft a compelling narrative around your app. Persuade your audience that your app's story is more important than the story they currently believe.

• 3. Dedicate your mindshare wisely: Find a balance between dedicating your mindshare to your app and other aspects of your life. Let your thoughts naturally gravitate towards your app, but don't let it consume your every waking moment. This balance will allow you to think creatively and come up with innovative solutions.

Conclusion:

In conclusion, knowing your app's enemy can provide valuable insights into the direction your product should take. By understanding and addressing the common misconceptions or problems that your app aims to overcome, you can develop a compelling narrative that resonates with your target audience. Additionally, dedicating your mindshare to your app, without it becoming an obsession, allows you to constantly think about ways to improve and innovate. By incorporating these principles into your product management approach, you can increase the chances of success and create a product that stands out in the market.