The Future of Social Media: Censorship, Convergence, and Community Commerce

The Future of Social Media: Censorship, Convergence, and Community Commerce

Introduction:

The landscape of social media is constantly evolving, and as we enter 2021, it's crucial to understand the key trends and predictions that will shape its future. From increased censorship to the convergence of community and commerce, there are several common points that highlight the direction social media is heading. In this article, we will explore these predictions and delve into unique insights that shed light on the future of social networking.

1. Censorship on the Rise, but with Exceptions:

One of the most significant predictions for social media in 2021 is the increase in censorship. Platforms like Twitter have already implemented stricter policies, leading to the removal of certain content and the suspension of accounts. However, in contrast, we also see the emergence of platforms like Parler, which advocate for less censorship. This contrasting dynamic highlights the ongoing tension between freedom of speech and maintaining a safe online environment.

2. Convergence of Community and Commerce:

As we move forward, the social internet is expected to resemble the shopping malls of the 1990s. Just like malls served as both social hangouts and commercial spaces, social media platforms will increasingly become a place for both community interaction and transactions. Communities will empower their members with tools to facilitate seamless transactions within their networks. This convergence will blur the lines between socializing and shopping, making it easier than ever for users to make impulsive community purchases.

3. The Rise of Implicit Social Networking:

Social networking has traditionally been explicit, where users consciously choose to post on platforms like Instagram or Twitter. However, a shift towards implicit social networking is expected in the coming year. Implicit social networking entails automatically sharing information about one's location, music preferences, or achievements without the need for explicit action. This shift will further blur the boundaries between our online and offline lives, creating a more integrated social experience.

4. Breakout Audio Social Networks:

In 2021, we anticipate the rise of two breakout audio social networks. Similar to Twitter's platform for written microblogging, there will be a dedicated audio network dubbed "Twitter for Audio." Additionally, a platform resembling Houseparty will emerge as a popular audio-centric social networking space. These audio networks will provide users with new ways to connect, engage, and share their thoughts and experiences.

5. The Norm of Paying for Social:

As social media continues to evolve, paying for social experiences will become the norm. This shift is already evident in platforms that offer premium features or subscription-based models. Users will increasingly recognize the value of investing in curated, ad-free, and enhanced social experiences. This transition will redefine the monetization models of social media and create opportunities for platforms to offer more personalized and exclusive content.

Conclusion:

The future of social media is marked by the convergence of community and commerce, the rise of implicit social networking, and the normalization of paying for social experiences. To thrive in this evolving landscape, it's crucial for individuals and businesses to adapt and embrace these trends. Here are three actionable pieces of advice to thrive in the future of social media:

• 1. Prioritize customer satisfaction: Focus on thrilling your customers, even if it means occasional losses. By prioritizing your customer's needs over your own, you build loyalty, trust, and gain valuable word-of-mouth marketing.

• 2. Embrace new social platforms: Stay updated with emerging audio social networks and be an early adopter. These platforms will provide unique opportunities for networking, engaging, and sharing ideas.

• 3. Explore crypto integration: Keep an eye out for platforms that incorporate cryptocurrencies into their business models. Integrating a crypto layer can enhance community engagement, incentivize participation, and provide new ways of monetization.

In summary, social media is becoming more "stretchy," blurring the boundaries between socializing, commerce, and personal expression. By understanding and adapting to these changes, individuals and businesses can harness the full potential of social media in 2021 and beyond.