The Role of Substack Discussion Threads in Building a Community of Curators


Hatched by Glasp

Sep 19, 2023

3 min read


The Role of Substack Discussion Threads in Building a Community of Curators

In the ever-evolving landscape of information commerce, a new player has emerged - the social curator. These individuals, neither creators nor mere consumers of content, have carved out a unique and essential role in the curation economy. By discovering, organizing, and sharing relevant content from across the web, curators contribute to the integrity and vibrancy of their niche communities.

Platforms such as Storify,,, Pearltrees, and have become the go-to tools for curators, offering captivating and engaging formats to repackage and disseminate information. Unlike traditional social graphs, these platforms weave interest graphs, connecting like-minded individuals based on shared passions and interests.

One such platform that has gained significant popularity among curators is Substack. While primarily known as a newsletter platform, Substack also offers discussion threads as a means of fostering community engagement. These threads provide an opportunity for curators to spark conversations and reactions around their curated content, breathing new life into the original material.

However, some curators may hesitate to utilize Substack discussion threads due to concerns about the size of their subscriber list. It's natural to worry that no one will show up to participate in the discussions if the audience is small. But the truth is, community building does not solely rely on the number of subscribers. It's about the quality of engagement and the depth of connections.

In fact, Substack discussion threads can be a powerful tool for curators with smaller subscriber lists. These threads create a more intimate space for meaningful conversations and interactions, fostering a sense of exclusivity and belonging within the community. By actively participating in these discussions, curators can establish themselves as thought leaders and attract like-minded individuals who resonate with their curated content.

Moreover, Substack discussion threads offer the unique advantage of extending the reach of curated content beyond the original platform. When conversations and reactions occur within these threads, they become social objects that can be shared across various social media platforms, amplifying the impact and visibility of the curated material. This not only benefits the curator but also the creators whose content is being curated, as it brings new audiences to their work.

To make the most out of Substack discussion threads and build a thriving community of curators, here are three actionable pieces of advice:

  • 1. Engage with your audience: Actively participate in the discussion threads and respond to comments and questions. By showing genuine interest in your audience's thoughts and opinions, you foster a sense of connection and encourage further engagement.
  • 2. Encourage collaboration: Invite other curators and creators to participate in the discussions. Collaborative conversations not only enrich the content but also attract a wider range of perspectives and expertise. This can lead to new insights and opportunities for cross-promotion.
  • 3. Promote the discussion threads: Don't rely solely on your subscriber list to drive participation. Share the discussion threads on your social media platforms, invite your followers to join, and encourage them to share it with their networks. This expands the reach of the discussions and invites new voices into the community.

In conclusion, Substack discussion threads offer a valuable opportunity for curators to build a community around their curated content. Regardless of the size of their subscriber list, curators can leverage these threads to foster meaningful engagement, extend the reach of their content, and establish themselves as thought leaders. By actively participating, encouraging collaboration, and promoting the threads, curators can create a vibrant and thriving community of like-minded individuals united by their passion for curated content.

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