The Power of Personalized Content and Choosing the Right Platform: Insights and Advice


Hatched by Glasp

Sep 18, 2023

4 min read


The Power of Personalized Content and Choosing the Right Platform: Insights and Advice


In today's digital age, content consumption has become a prevalent part of our lives. We turn to various platforms and sources to find answers, solutions, and inspiration. However, relying solely on generic formulas and prescriptions may not always yield the desired results. This article explores the importance of empathy in content creation, the value of personalized campaigns, and the need for individualization. Additionally, we delve into a comparison between Substack and Medium as platforms for writers, examining their purposes, user profiles, monetization methods, content discovery tools, and other factors. Finally, we provide actionable advice for content creators to enhance their strategies and maximize their impact.

The Power of Empathy in Content Creation:

Prescriptions and generic formulas may work for followers, but they often fall short for innovators and individuals seeking unique answers. How can a one-size-fits-all solution solve a problem with missing variables? Content creators must understand the importance of empathy in putting themselves in their audience's shoes. By considering their problems as their own, personalized campaigns and content that tells a story can resonate better than sales-pitchy approaches. As Scout's father advised in the classic novel "To Kill a Mockingbird," true understanding comes from walking in someone else's skin.

The Value of Personalized Content:

While technical content addressing specific problems can be valuable, customization according to individual needs and convenience is crucial. It is essential to take responsibility for the steps taken and be aware that the journey may not lead to the intended destination. As Natasha Bedingfield sings in her popular song, "Feel the rain on your skin, no one else can feel it for you." Each person's journey is unique, and no one else can undertake it on their behalf. Tailoring content to individual experiences and aspirations is key to making a lasting impact.

Substack vs. Medium: Choosing the Right Platform:

When it comes to choosing the right platform for content creation, Substack and Medium are prominent contenders. Both platforms have distinct purposes, user profiles, monetization methods, and content discovery tools. Understanding these factors can help content creators make an informed choice.

1. Platform Purpose and Intended Function:

Medium operates on a subscription-based model, charging readers for access to content behind a metered paywall. This unique paywall allows non-paying subscribers to read three articles per month, enticing them to become paying subscribers. On the other hand, Substack focuses on providing writers with tools to effectively reach new readers and develop a fanbase. Substack also offers direct access to customer subscription information, allowing writers to potentially migrate away from the platform in the future.

2. Successful User Profiles:

Medium rewards writers financially based on the engagement of paying readers, making semi-viral content creation essential. On the contrary, successful Substack writers often focus on a specific niche and establish themselves as subject matter experts in their field. While a baseball-specific publication on Medium might generate traffic, it may not contribute significantly to earnings if it doesn't appeal to paying readers.

3. Writer Monetization Methods:

Medium pays writers based on Member Reading Time, which measures the total time paying subscribers spend reading their articles. Substack, on the other hand, provides limited content discovery and traffic-driving assistance. Writers on Substack rely on building their fanbase and leveraging their expertise to monetize their content effectively.

Actionable Advice for Content Creators:

  • 1. Define Your Goals and Investment: Consider the time and effort you are willing to invest in your content creation journey. Establish clear goals and align your efforts accordingly.
  • 2. Leverage Your Existing Following: If you already have a following or fan base, capitalize on it by choosing a platform that allows you to retain direct access to your audience. This ensures that your content remains accessible even if you decide to transition away from the platform in the future.
  • 3. Embrace Niche Topics and Organic Search Traffic: Writing about a specific niche can help you establish yourself as an expert and attract a dedicated audience. Additionally, focusing on optimizing your content for organic search engine traffic can expand your reach and visibility beyond your existing following.


In the ever-evolving landscape of content consumption, personalized content and campaigns that empathize with the audience's problems stand out among generic formulas. Understanding the power of individual experiences and aspirations allows content creators to make a lasting impact. When choosing a platform, considering factors such as purpose, user profiles, monetization methods, and content discovery tools is crucial. By defining goals, leveraging existing followings, and embracing niche topics and organic search traffic, content creators can enhance their strategies and maximize their impact. Remember, the journey to success is unique to each individual, and nobody else can embark on that journey for you.

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