Exploring the Future of Online Publishing and Digital Real Estate: A Comparison of Substack vs Medium and the Value of Metaverse Land


Hatched by Glasp

Aug 19, 2023

3 min read


Exploring the Future of Online Publishing and Digital Real Estate: A Comparison of Substack vs Medium and the Value of Metaverse Land


The rise of the internet has revolutionized the way we consume information and interact with digital spaces. In this article, we will delve into two key aspects of this digital landscape: the battle between Substack and Medium as online publishing platforms, and the concept of metaverse land and its value in the emerging web3 era.

Substack vs Medium: Platform Purpose and Intended Function

Both Substack and Medium serve as platforms for writers to share their content. However, they differ in their business models and target audiences. Medium operates on a paywall system, where readers have limited access to articles unless they become paying subscribers. On the other hand, Substack focuses on empowering writers to build a direct relationship with their audience, providing tools for content creation and fanbase development.

Successful User Profile and Writer Monetization Methods

In terms of success on these platforms, the strategies differ. On Medium, writers who can create semi-viral content tend to fare well, as engagement from paying readers directly impacts their financial rewards. In contrast, successful Substack writers often specialize in niche topics, positioning themselves as subject matter experts. Medium pays writers based on member reading time, while Substack offers little content discovery assistance, placing the onus on writers to drive traffic.

Content Discovery and Platform Tools

Medium has an advantage over Substack when it comes to content discovery tools. Its robust system allows readers to explore a wide range of topics and discover new writers. Substack, however, lacks similar features, requiring writers to leverage external methods for audience growth.

Metaverse Land: What Makes Digital Real Estate Valuable

The concept of metaverse land and digital real estate holds great potential in the web3 era. In the metaverse, individuals can engage in experiences that are not possible in the physical world, such as exploring distant galaxies or embarking on swashbuckling adventures. The introduction of non-fungible tokens (NFTs) allows individuals to uniquely own pieces of digital real estate, opening up new opportunities for private or shared use.

Understanding the Value of Metaverse Land

While skeptics may question the value of owning digital land, certain factors contribute to its worth. Local proximity plays a role, as activities within a specific area of the metaverse inform its use and attract attention. However, with the possibility of teleportation, distance becomes less of a concern. As a result, value in the metaverse is determined by what is locally proximate, leading to the emergence of thriving shopping malls, micro-cities, and virtual worlds as hubs of activity.

The Importance of Planning and Platform Selection

In the metaverse, planning plays a crucial role in maximizing the user experience. Grouping complementary activities together and creating intuitive and consistent digital spaces enhances engagement. Additionally, platform selection becomes vital, as web3 allows users to bring their digital assets and identity across different platforms, contributing to their personal status and attributes.

Actionable Advice:

  • 1. Understand your target audience: Whether using Substack or Medium, knowing your audience's preferences and interests will help tailor your content for maximum engagement.
  • 2. Leverage content discovery tools: If publishing on Medium, take advantage of the platform's robust content discovery tools to expand your reach and attract new readers.
  • 3. Plan your digital space: In the metaverse, carefully consider the layout and design of your digital spaces to create an intuitive and consistent user experience that encourages exploration.

In conclusion, the battle between Substack and Medium highlights the evolving landscape of online publishing, with each platform offering unique advantages. Simultaneously, the concept of metaverse land showcases the potential for digital real estate in the web3 era, where ownership and value take on new dimensions. By understanding these dynamics and leveraging actionable advice, writers and creators can navigate the digital realm with success and embrace the opportunities it presents.

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