"Finding the Fast Moving Water: Navigating Trends in the Digital Age"


Hatched by Glasp

Sep 05, 2023

3 min read


"Finding the Fast Moving Water: Navigating Trends in the Digital Age"

In today's rapidly evolving digital landscape, it is crucial for entrepreneurs and businesses to identify and tap into the "fast moving water" - the areas of innovation and growth that can propel them to success. This concept goes beyond product-market fit and requires a deep understanding of industry currents and emerging trends. In this article, we will explore the notion of finding the fast moving water and discuss actionable advice to help you navigate this dynamic environment.

Understanding the Concept of Fast Moving Water

"Find the fast moving water" is a mantra often shared with founders in the startup ecosystem. It emphasizes the need to assess the speed and direction of the industry's currents and have the courage to steer your company towards them. Fast moving water represents the larger forces and trends that shape markets and offer immense opportunities for those who can spot them.

Identifying Technology Shifts as Currents

One way to identify the fast moving water is to look for technology shifts that enable something new to happen. Mobile phones, blockchain, AI platforms, and other emerging technologies create dislocations in what can be done, how much things cost, and how fast things can happen. By keeping a close eye on these technological advancements, entrepreneurs can position themselves at the forefront of innovation and ride the wave of change.

The Second-Mover Advantage

Another approach to finding the fast moving water is to look for low-quality examples that are unexpectedly performing well. Many iconic companies have been born from a second-mover advantage in fast moving water. By observing the success of these companies, entrepreneurs can gain valuable insights into market demand and consumer behavior. It is important to pay attention to the physical reactions of target users, such as leaning forward and dilated pupils, as these indicators can signal the presence of fast moving water.

Actionable Advice for Navigating the Fast Moving Water

  • 1. Incorporate the analysis of fast moving water when considering what company to start. By aligning your business with emerging trends and market forces, you increase your chances of success.
  • 2. Continuously monitor the industry currents and adjust your position accordingly. Building a strong team and leveraging network effects can help you ride the wave of fast moving water.
  • 3. Have the courage to push yourself and your team into the fast moving water. Avoid settling for mediocrity and be willing to challenge the status quo. Surround yourself with individuals who share your vision and are willing to embrace change.


In the ever-changing digital landscape, finding the fast moving water is crucial for entrepreneurs and businesses. By understanding the concept, identifying technology shifts, leveraging the second-mover advantage, and taking actionable steps, you can position yourself for success. Embrace the fast moving water, have the courage to navigate it, and watch your company thrive in the currents of innovation and growth.

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