The Power of Word-of-Mouth: Lessons from Benjamin Franklin and Pinterest


Hatched by Glasp

Sep 12, 2023

3 min read


The Power of Word-of-Mouth: Lessons from Benjamin Franklin and Pinterest


In this article, we will explore the power of word-of-mouth through the insights of Benjamin Franklin's famous quotes and the growth of Pinterest from 3,000 to 73 million users. Both examples highlight the importance of genuine connections, community involvement, and pride in one's creations. By understanding these common points, we can learn valuable lessons on harnessing word-of-mouth to achieve success.

  • 1. Love your Enemies, for they tell you your Faults.

Benjamin Franklin's quote reminds us that criticism can be constructive. In the context of word-of-mouth, it is essential to listen to feedback from both supporters and skeptics. By understanding our faults, we can improve and enhance our products or services, ultimately leading to positive word-of-mouth.

  • 2. Pinterest Utilized Old School Word-Of-Mouth

Pinterest's growth from 3,000 to 73 million users can be attributed to its strategic use of word-of-mouth. The Pin-It-Forward campaign leveraged bloggers to publicize the platform and encourage others to join. By inviting bloggers to create themed boards and share them, Pinterest tapped into the power of influencers and their networks, sparking organic growth.

  • 3. Pinterest Reached Entire Communities by Targeting Community Leaders

By organizing meetups at local boutiques and distributing Pinterest invites, the company turned participants into advocates for the platform. This approach demonstrates the importance of community involvement in word-of-mouth marketing. By engaging community leaders and influencers, Pinterest was able to reach a wider audience and establish itself as a go-to platform for DIY and handicraft content.

  • 4. Pinterest Users Are Proud of Their Boards

Pinterest's success can also be attributed to the pride users take in their curated boards. Users see their boards as a reflection of their taste and creativity, making them eager to share and showcase their work. This pride in one's creations drives organic word-of-mouth as users naturally promote their boards to friends, family, and online communities.

Actionable Advice:

  • 1. Embrace criticism and use it as an opportunity for improvement. Take feedback seriously and make necessary adjustments to enhance your offerings.
  • 2. Identify community leaders and influencers who can help spread the word about your product or service. Engage with them and provide incentives for them to share their positive experiences.
  • 3. Create a platform or product that fosters a sense of pride and ownership among users. Encourage them to share and showcase their creations, building a community of advocates.


Both Benjamin Franklin's quotes and Pinterest's growth story highlight the power of word-of-mouth marketing. By embracing criticism, engaging community leaders, and fostering pride in user creations, businesses can tap into the organic growth potential of word-of-mouth. Incorporating these lessons into your marketing strategy can lead to greater success and a loyal customer base. Remember, word-of-mouth is not just about spreading the word – it's about building genuine connections and creating something worth talking about.

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