From Winner Take All to Win and Help Win: Redefining Talent and Empowering Creators in the Digital Age


Hatched by Glasp

Aug 23, 2023

3 min read


From Winner Take All to Win and Help Win: Redefining Talent and Empowering Creators in the Digital Age


In the early days of the internet, there was a promise that it would be the great equalizer, democratizing access and wealth for all. However, as we navigate today's digital spaces, it becomes clear that the internet has amplified the existing inequities of the physical world. The rise of individualism on the internet has the potential to redefine talent, challenge dominant aesthetic standards, and empower creators. This article explores the shift from winner-takes-all dynamics to a win and help win philosophy, while also discussing the role of new technologies in creator empowerment.

Redefining Talent and Taste:

The assumption underlying the winner-takes-all market dynamic is that creators are judged solely based on talent or excellence. However, talent and taste are co-determined. What we consider talent is often shaped by our own preferences and subjective judgments. The concept of taste requires a discriminative faculty to judge and express preferences according to the aesthetic principles of a particular domain. It is essential to recognize that people's preferences are diverse and dispersed, often differing from the expert consensus.

Breaking Free from Dominant Aesthetics:

Cultural markets tend to produce winner-take-all outcomes under the influence of received expert opinion. Those with the highest cultural capital dictate what is deemed "good taste" and, consequently, what is considered the best. This dominance of aesthetic standards contradicts the internet's promise of democratization and the freedom to express individuality. To truly embrace individualism, we must challenge forced standards and break away from the monopolistic power of singular platform algorithms and the opinions of a select few.

Creator Empowerment and Business Models:

The shift from ad-funded models to creator-centric business models is crucial for empowering creators. Ad-funded models often prioritize content that can be managed at scale, with advertisers becoming the arbiters of value. In contrast, creator-centric models allow monetization based on the intensity of fandom rather than sheer size. This shift enables creators to have more control over their content and financial success, promoting a greater diversity of voices and perspectives.

Unlocking the Potential of Web3 Technologies:

Web3 technologies have the potential to revolutionize the way value is created, shared, and distributed on the internet. These technologies facilitate infinite remixability and more granular distributions of value. However, it is important to note that Web2 monetization tools have incentivized creators to prioritize frequent content production over long-lasting quality. Web3 technologies offer the opportunity to redirect economic value to sources of inspiration and emphasize quality over quantity. This shift can lead to a revival of evergreen content that remains valuable for years to come.

Actionable Advice:

  • 1. Embrace individuality and challenge dominant aesthetic standards. Support creators who defy conventional norms and encourage a broader definition of talent.
  • 2. Seek out and engage with creator-centric platforms and business models. By supporting platforms that prioritize creator empowerment, you contribute to a more inclusive and diverse digital landscape.
  • 3. Educate yourself about Web3 technologies and their potential impact on the internet. Stay informed about the latest developments and advocate for the responsible and ethical use of these technologies.


The digital age offers us the opportunity to redefine talent, challenge existing power structures, and empower creators. By embracing individualism, supporting creator-centric business models, and harnessing the potential of Web3 technologies, we can create a more equitable and diverse digital landscape. Let us be proud owners of an experiment that honors the original ideals of the internet, where users and creators are unconstrained by intermediaries, sharing ideas and economic upside. Together, we can foster a win and help win philosophy that benefits us all.

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