A Better Approach to Keyword Research and the Future of AI


Hatched by Glasp

Jul 16, 2023

4 min read


A Better Approach to Keyword Research and the Future of AI

In a world where content marketing is becoming increasingly competitive, it's essential to have a better approach to keyword research. By understanding the problems and questions that users have, we can create content that stands out, exceeds their expectations, and is attractive to search engines.

Traditionally, keyword research has been done using SEO tools that provide keyword suggestions based on search volume and competition. However, a more effective approach is to start with the problem or topic that the content should solve. This can be done by exploring social networks like Quora, Twitter, and Youtube, where discussions and opinions thrive. These platforms provide valuable insights into the topics that people really care about.

By starting the research with questions, we can uncover the underlying problems and bigger topics. It's important to save links to the questions found on platforms like Quora, so that we can provide answers when creating our content. Utilizing multiple platforms is key, as each platform offers a unique angle, question, or trail that can enhance our list of questions and queries.

A comprehensive content marketing strategy considers topics, problems, and queries. Problems represent real-life cases behind the search, helping us understand what the user is trying to accomplish. Grouping problems into topics is crucial because search engines measure topical relevance. It's wise to create content for one topic first, establishing expertise, before moving on to the next.

Every problem should also target a specific query, which contributes to an effective SEO strategy. Queries can be derived from questions and related queries, allowing us to expand our content ideas. It's a continuous process of identifying topics, questions, and queries, and connecting them to understand user intent.

Understanding user intent is essential in creating content that aligns with what users are searching for. Google identifies six basic user intents, and analyzing SERP features like featured snippets or Google shopping ads can provide insights into the user intent associated with a query.

When it comes to AI and the future of technology, there are exciting possibilities on the horizon. Large language models and multimodal models that combine image and language are pushing the boundaries of AI capabilities. These advancements will have a significant impact on various industries.

Artificial intelligence has the potential to challenge even Google's dominance in search. With the quality of language models expected to improve, there may be a serious challenge to Google's search product in the near future. Additionally, the development of multimodal models will open up new opportunities for AI applications.

Creating distinctive businesses in the AI space will be a challenge, considering that APIs for large models will be available to multiple players. However, there will still be opportunities for companies to create value in the middle layer. Rather than trying to train their own models, startups can leverage existing large models and build on top of them, focusing on the 1% of training that really matters for their specific use cases.

In terms of the future of AI, there are ethical considerations that need to be addressed. The alignment problem refers to ensuring that AGI (Artificial General Intelligence) is developed in a way that aligns with the best interests of humanity. It involves avoiding accidental misuse, intentional misuse, and the potential for AGI to view humans as threats.

The economic impact of AI and AGI will be significant, and it raises questions about wealth distribution, access to AGI systems, and governance. Society will need to establish a new social contract to navigate the disruption caused by AI advancements.

As we look ahead, it's clear that AI will continue to evolve and shape the way we interact with technology. Natural language interfaces will become the fundamental way we interact with computers, allowing us to accomplish various tasks. The quality of ideas and understanding of what users want will be crucial in this new era of AI.

In conclusion, a better approach to keyword research involves starting with the problem or topic that our content should solve. By understanding user intent and incorporating unique insights from various platforms, we can create content that stands out and attracts both users and search engines. Additionally, the future of AI holds great potential for advancements in various industries, but ethical considerations and the impact on society must be carefully addressed.

Three actionable advice:

  • 1. Begin keyword research by focusing on the underlying problem or topic that the content should address.
  • 2. Utilize social networks like Quora, Twitter, and Youtube to gain insights into the topics that people care about.
  • 3. Understand user intent and align content with what users are searching for to create valuable and engaging content.

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