"A Better Approach to Keyword Research for Content Marketing: Understanding the Hype behind Non-Fungible Tokens"

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Jul 21, 2023

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"A Better Approach to Keyword Research for Content Marketing: Understanding the Hype behind Non-Fungible Tokens"

In the world of content marketing, keyword research plays a crucial role in creating standout content that not only meets user expectations but also appeals to search engines. However, traditional approaches to keyword research often fall short in uncovering the true problems and topics that users care about. In this article, we will explore a better approach to keyword research that goes beyond SEO tools and utilizes social networks to find the most relevant and impactful topics for your content.

When starting your keyword research, it's essential to focus on the problems your content should solve. Every question is a problem, and good content provides answers. Instead of relying solely on SEO tools, consider turning to platforms like Quora, Twitter, Youtube, and Co to identify the topics related to your niche that people genuinely care about. Social networks are built around discussions and opinions, making them a valuable tool for understanding user needs and interests.

As you explore these platforms, make sure to save links to the questions you come across. This way, you can add your answer when you create the content, ensuring that it directly addresses the problem at hand. Don't limit yourself to just a few platforms; use all available platforms to gather a diverse range of questions and queries. Each platform offers a unique angle or perspective that can enhance your research and provide you with a more comprehensive list of topics and queries.

To create a successful content marketing strategy, it's important to consider not only topics and problems but also user intent. User intent refers to the underlying intention behind a search query. Google recognizes six basic user intents, and understanding these intents can help you tailor your content to meet user needs effectively. Pay attention to SERP features like featured snippets or Google shopping ads, as they can provide insights into the user intent Google associates with a particular query.

To further refine your content and keyword strategy, consider mapping user intents to the buyer's funnel. The "See-Think-Do-Care" framework, originally developed by Avinash Kaushik, can help you understand the sequence of intents that users go through when interacting with your business. By applying this framework to your content and keywords, you can identify any gaps in your strategy and ensure that your content covers all stages of the buyer's journey.

When it comes to non-fungible tokens (NFTs), understanding the hype behind them requires a deep dive into the psychology of collecting. NFTs offer holders a sense of ownership, both emotionally and legally, which has been found to be a significant factor in their appeal. A survey conducted by NonFungible and L'Atelier BNP Paribas revealed that 68.4% of NFT holders feel an emotional attachment to their tokens. This emotional connection is a common characteristic of collecting behavior, which is prevalent among individuals of all ages.

The market for NFTs has seen significant growth, with a total market capitalization of $338 million in 2020 alone. One of the key advantages of NFTs is their ability to prove authenticity through blockchain technology. Each NFT is unique and verifiably exists, thanks to smart contract technology. This uniqueness adds value and scarcity to NFTs, making them desirable for collectors and enthusiasts.

Several factors contribute to the hype and popularity of NFTs. Firstly, humans are natural collectors, as evidenced by the success of the toys/models industry, which accounted for $3.45 billion worth of US retail sales in 2012. The longer individuals spend time in virtual environments, the greater their emotional attachment becomes. However, the lack of actual ownership has been a barrier to wider adoption of virtual assets.

Another factor driving the popularity of NFTs is higher disposable income. Historically, individuals with disposable wealth have been more inclined to engage in collecting behaviors. As NFTs gain traction and become more mainstream, it is reasonable to assume that individuals with higher disposable income are more likely to invest in these digital assets.

Profit-making also plays a role in the NFT market, with traders buying NFTs upon issuance and reselling them at higher prices. The increasing number of NFT buyers compared to sellers suggests that more users are either buying NFTs for investment purposes or for personal use. The potential for eye-watering profits attracts traders to the market, further driving its growth.

Increased market awareness and the dominance of the online world have also contributed to the hype surrounding NFTs. Consumers now spend an average of nearly seven hours per day consuming online content, creating more opportunities for NFTs to capture their attention. The lines between reality and the virtual world are becoming increasingly blurred, and NFTs offer a bridge between the two, accommodating societal needs in the digital medium.

However, the NFT market still faces challenges. The lack of reliable benchmarks and the industry's infancy make it difficult to assess the value of NFTs accurately. Different categories of NFTs have different market forces, and rarity significantly affects perceived value. Emotional resonance and individual taste also play significant roles in determining the value of an NFT.

In conclusion, a better approach to keyword research for content marketing involves focusing on the problems your content should solve, utilizing social networks to gather relevant topics and queries, understanding user intent and mapping it to the buyer's funnel, and considering the context and situation connected to the problems you address. Similarly, understanding the hype behind NFTs requires delving into the psychology of collecting, recognizing the appeal of ownership and authenticity, and acknowledging the factors driving the popularity of NFTs, such as natural collecting behavior, disposable income, profit-making opportunities, increased market awareness, and the blurring lines between the online and offline worlds. By incorporating these insights into your content marketing strategy and exploring the unique opportunities that NFTs offer, you can create standout content and tap into the growing market for digital assets.

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