Dogfooding: How Putting Yourself in the User’s Shoes Changes the Way You See Your Product


Hatched by Glasp

Jul 13, 2023

6 min read


Dogfooding: How Putting Yourself in the User’s Shoes Changes the Way You See Your Product

In today's fast-paced and competitive market, understanding your users and their needs is crucial for the success of any product or service. One effective way to gain this understanding is through the practice of dogfooding. Dogfooding refers to the act of using your own product or service as a regular user would, allowing you to experience it firsthand and identify any issues or blind spots that may have gone unnoticed.

When you immerse yourself in the user's perspective, you start to see your product in a new light. You become aware of the pain points and frustrations that users may encounter, and this insight can guide you in making improvements and optimizing the user experience. By putting yourself in the user's shoes, you bridge the gap between theory and reality, gaining practical knowledge that can inform your product development and decision-making processes.

One common pitfall that many product teams fall into is losing touch with the experience of being a new user. As creators, we become so familiar with our product that we forget what it's like to approach it from a fresh perspective. This can lead to overlooking issues that may be glaringly obvious to someone new. To combat this, it is important to periodically sign up for your own service using a brand new account. This practice keeps you updated on the user experience and serves as a reminder that there is always room for improvement.

Customer empathy is at the core of dogfooding. It requires us to step outside of ourselves and see the product through the eyes of our users. This means understanding their unique challenges, limitations, and needs. We must remember that not everyone has the same level of knowledge or access to technology. By adopting a global mindset, we can ensure that our products are inclusive and cater to a diverse range of users.

By dogfooding, we gain a different viewpoint that allows us to see how our products impact people who are different from us. It broadens our perspective and helps us consider factors that we may have overlooked. When we think the whole world is made up of people just like us, we limit our potential for growth and innovation. Dogfooding enables us to break free from these limitations and create products that resonate with a wider audience.

The Furry Lisa, CryptoArt, & The New Economy Of Digital Creativity

The world of digital creativity is undergoing a transformative shift, thanks to the rise of crypto art and NFTs (Non-Fungible Tokens). Crypto art refers to digital artwork that is tokenized and traded using blockchain technology. It offers several advantages over traditional art forms, making it an exciting prospect for artists and collectors alike.

One of the primary benefits of crypto art is its immutability. Unlike traditional art, which can be counterfeited or reproduced, crypto art is protected by the blockchain. Each piece of artwork is unique and can be verified, ensuring its authenticity. This level of provenance is based on transactions rather than subjective claims, adding a layer of trust and transparency to the art market.

Scarcity is another area where crypto art excels. Traditional art forms often rely on limited editions or physical constraints to create a sense of exclusivity. However, crypto art takes this concept to a new level. By leveraging blockchain technology, artists can create digital assets that are truly scarce and easily tradable. This transparency in scarcity enhances the value of the artwork and opens up new avenues for artists to monetize their creations.

Portability and liquidity are two significant advantages of crypto art. Unlike physical artwork, which may be confined to a single location or gallery, crypto art can be transferred between owners within minutes. Additionally, it can be listed on multiple marketplaces simultaneously, expanding the artist's reach and potential for sales. This portability and liquidity create a more accessible and dynamic art market, benefiting both artists and collectors.

The emergence of crypto art has also brought about a more meritocratic landscape for artists. The traditional art world often relies on gatekeepers and intermediaries to determine an artist's success. However, crypto art democratizes the industry by providing equal opportunities for talented artists worldwide. With the ability to mint their work on various marketplaces, artists have a greater chance of being discovered and recognized, regardless of their background or location.

Another transformative aspect of crypto art is its economic model. Through NFT contracts, artists can automatically receive a percentage of every sale of their work in the secondary market. This perpetual royalty stream empowers artists financially and ensures that they can benefit from the increasing value of their creations over time. This economic shift provides artists with a more sustainable and lucrative career path.

Furthermore, crypto art offers limitless creative possibilities. Digital artwork is not bound by physical constraints, allowing artists to explore new mediums, techniques, and concepts. It opens up a world of innovation and experimentation, pushing the boundaries of what art can be. This fusion of technology and creativity creates a unique art form that is truly made for the future.

As the market for crypto art continues to grow, it is evident that the digital transformation is reshaping the art industry. Unlike previous shifts, this transformation is empowering creators themselves, cutting out the middlemen and giving artists more control over their careers. The movement is all about value flowing directly to the creators and consumers, fostering a more direct and transparent connection. This shift towards self-sovereign identity and blockchain technology creates a public record of ownership, allowing users to profit from their assets and take them across various platforms and spaces on the web.

Looking ahead, the integration of crypto art and NFTs into everyday transactions seems inevitable. Imagine a world where every real-world purchase comes with an NFT that not only establishes ownership but also unlocks a range of entitlements and experiences. From fashion to automobiles, these holistic assets could revolutionize the way we engage with products and services, creating a seamless bridge between the physical and digital realms.

In conclusion, both dogfooding and the rise of crypto art highlight the importance of understanding the user's perspective and embracing innovation. By putting ourselves in the shoes of our users, we can identify blind spots, improve the user experience, and create products that resonate with a wider audience. Similarly, crypto art opens up new possibilities for artists, providing them with greater control, transparency, and economic opportunities. As the digital landscape continues to evolve, it is essential to stay open-minded, embrace change, and leverage technology to create a more inclusive and creative future.

Actionable advice:

  • 1. Regularly sign up for your own service using a new account to stay updated on the user experience and identify areas for improvement.
  • 2. Foster customer empathy by understanding the unique challenges and needs of your users, regardless of their background or location.
  • 3. Embrace innovation and new technologies like blockchain to create transformative experiences and economic models for your users and creators.

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