The Furry Lisa, CryptoArt, & The New Economy Of Digital Creativity: AARRR Framework- Metrics That Let Your StartUp Sound Like A Pirate Ship


Hatched by Glasp

Aug 30, 2023

5 min read


The Furry Lisa, CryptoArt, & The New Economy Of Digital Creativity: AARRR Framework- Metrics That Let Your StartUp Sound Like A Pirate Ship

In recent years, the world of art and creativity has seen a significant shift towards the digital realm. With the rise of NFTs (non-fungible tokens) and the concept of crypto art, artists and creators are exploring new opportunities for exposure, ownership, and monetization. This article will examine the potential of crypto art and how it aligns with the AARRR framework, a set of metrics that can help startups navigate the path to success.

Crypto art, also known as digital art, is a form of art that exists solely in the digital realm and is secured and verified through blockchain technology. One of the key advantages of crypto art is its inability to be counterfeited. Unlike traditional art, where forgeries can be a significant issue, crypto art's authenticity is guaranteed through the blockchain. Each piece of crypto art is unique and can be traced back to its original creator, providing a level of provenance that is based on transactional records rather than subjective claims.

Another advantage of crypto art is its transparency and better merchandised scarcity. Traditional art markets can sometimes be opaque, with hidden deals and speculations driving up prices. In contrast, crypto art transactions are recorded on the blockchain, making them transparent and accessible to anyone. Additionally, the scarcity of crypto art can be better managed and showcased. With each piece being a unique token, the limited supply can be easily verified, creating a sense of exclusivity and value.

Portability and liquidity are also significant advantages of crypto art. Unlike physical artwork, which may be confined to a specific location or gallery, crypto art can be transferred between owners in minutes and listed on various marketplaces simultaneously. This opens up opportunities for artists to reach a global audience and maximize their exposure. Additionally, the liquidity of crypto art allows for faster transactions and the ability to sell or trade artworks easily.

Crypto art also presents a more meritocratic environment for artists. Traditional art markets can be gatekept by established institutions and intermediaries, making it difficult for talented artists to break through. However, with crypto art, any talented artist can mint their work on a marketplace and be discovered by a global audience. This equal opportunity empowers artists and allows for a more diverse and inclusive art ecosystem.

Furthermore, the economic model of crypto art is transformative for artists. Through NFT contracts, artists can automatically receive a percentage of every sale of their work in the secondary market. This provides a sustainable income stream for artists and ensures that they continue to benefit from the value appreciation of their art over time. This shift in the economic model puts the power back into the hands of creators and allows them to thrive financially.

Looking at the AARRR framework, we can see how crypto art aligns with its principles. The Activation stage, also known as the "Aha Moment," is crucial for any startup or product. In the case of crypto art, the Aha Moment occurs when a user realizes the value and potential of owning and trading crypto art. Platforms like Facebook, Twitter, and Dropbox have successfully implemented strategies to guide users towards their Aha Moments. For example, Facebook synced users' email accounts to suggest friends, Twitter suggested popular accounts to follow, and Dropbox encouraged users to upload at least one file.

Retention, another stage in the AARRR framework, focuses on keeping customers engaged and coming back. In the context of crypto art, retention can be measured by how often users interact with their purchased artworks, engage with the community, and continue to explore new artists and pieces. By fostering a vibrant and active ecosystem, platforms can ensure high retention rates and build a loyal user base.

Referral, the third stage of the AARRR framework, is about turning customers into advocates. In the world of crypto art, referrals can take the form of recommending artists, sharing artworks on social media, or even introducing friends to the concept of crypto art. Metrics like Net Promoter Score (NPS) and the Viral Coefficient can be used to measure the effectiveness of referral strategies and identify opportunities for growth.

Finally, the Revenue stage focuses on increasing revenue through customer lifetime value (CLV) and decreasing customer acquisition costs (CAC). For crypto art platforms, increasing CLV can be achieved by fostering a thriving secondary market where artists receive royalties from the sale of their artworks. By aligning the interests of artists and collectors, platforms can create a sustainable revenue stream. Additionally, decreasing CAC can be achieved by leveraging the power of the crypto art community and encouraging word-of-mouth marketing.

In conclusion, the world of art and creativity is undergoing a digital transformation, and crypto art is at the forefront of this revolution. By embracing the principles of the AARRR framework, crypto art platforms can navigate the challenges of startup growth and create a thriving ecosystem for artists, collectors, and enthusiasts. As the market for crypto art continues to grow, it is essential for platforms to prioritize user experience, transparency, and sustainable economic models.

Actionable advice:

  • 1. Foster community engagement: Encourage users to actively participate in the crypto art ecosystem by providing opportunities for collaboration, feedback, and social interaction. This will increase retention rates and create a sense of belonging.
  • 2. Streamline user onboarding: Make the process of buying, selling, and trading crypto art as user-friendly and accessible as possible. Simplify the steps and provide clear instructions to minimize friction and maximize activation rates.
  • 3. Focus on artist empowerment: Develop mechanisms that ensure artists receive fair compensation and long-term benefits from the value appreciation of their art. This will attract talented creators and incentivize them to contribute to the platform's growth.

By incorporating these actionable advice and leveraging the potential of crypto art, platforms can unlock new possibilities for digital creativity and shape the future of the art world. The era of Holistic Assets, where digital ownership extends beyond the virtual realm and enters the realm of real-world entitlements and experiences, may not be far away.

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