In today's digital age, content creation has become a crucial aspect of establishing an online presence and reaching a wider audience. With the rise of social media platforms and the need for consistent engagement, going omni-channel with content has become a necessity for individuals and businesses alike.


Hatched by Glasp

Jul 25, 2023

5 min read


In today's digital age, content creation has become a crucial aspect of establishing an online presence and reaching a wider audience. With the rise of social media platforms and the need for consistent engagement, going omni-channel with content has become a necessity for individuals and businesses alike.

The concept of going omni-channel with content is not simply about creating a large volume of content, but also about repurposing and crossposting it across different platforms. This allows for maximum exposure and engagement with various audiences. As entrepreneur Gary Vaynerchuk suggests, putting out 100 pieces of content every day is essential for success in the digital landscape.

To effectively go omni-channel with content, one must consider the different platforms available and find ways to adapt the content to suit each platform's unique requirements. Writing blogs, for instance, remains a top way of growing your content ecosystem. Platforms like Ghost provide a minimalist system that even non-coders can utilize. While coding knowledge can enhance the customization of a website, it is not a prerequisite for creating a well-designed platform.

While blogging is a powerful tool, it is important to be aware of the limitations and restrictions of certain platforms., for example, has faced criticism for its approach to content control. Large publications are no longer able to export their content, limiting their control over their own work. Additionally, the platform has become selective in sharing non-monetized pieces. It is essential to evaluate the pros and cons of each platform before investing time and effort into them.

Quora, once a promising platform for growth, has also undergone changes that have affected its usefulness for content creators. The introduction of "Spaces" and blog posts aimed at making it more of a social platform has not been well-received. The functionality and value of these features have diminished over time, making it less worthwhile for content creators to invest in them. Exploring alternative platforms that offer better long-term value, such as Circle or Tribe, may be a more efficient strategy.

To maximize reach and engagement, it is advisable to leverage automation tools and crosspost content across multiple platforms. For example, utilizing automation to crosspost images from Instagram to Pinterest allows for wider exposure and engagement. Embracing the concept of OmniContent, which involves transforming blog posts into slide decks, can also be an effective way to repurpose content.

In the realm of video content, it is crucial to recognize the importance of putting in the work. Many podcasters and video creators believe they can achieve success without investing significant effort. However, both mediums require dedication and consistent output. It is essential to engage with the audience through livestreams and other interactive methods to foster a sense of connection and community.

While Facebook groups have been a popular choice for building communities, platforms like Circle and Tribe offer a more comprehensive solution. These platforms allow content creators to create their own social networks, providing more control and long-term value. Building a community on these platforms can yield significant benefits in terms of engagement and collaboration.

Instagram TV (IGTV) is often overlooked as a powerful platform, particularly for those who create vertical video content. Consistently producing content for IGTV has the potential to drive significant growth and reach. The platform offers a unique opportunity for content creators to stand out and capture the attention of a large audience.

The rise of short-form casts and the creation of clips for easy consumption has become a popular trend. Fireside Micro-PolyCast series, for instance, demonstrates the effectiveness of short-form content in engaging and captivating audiences. By adapting content to fit different formats and platforms, content creators can effectively reach their target audience.

Storytelling has become a dominant form of content on various platforms, with Instagram and Facebook being the primary players. Instagram Stories, in particular, offer a powerful tool for engaging with the audience. With a large enough following, users can include links within their Stories, providing additional value and directing traffic to specific destinations. It is important to adhere to the unspoken rules of each platform and create content that aligns with its professional nature.

Pinterest, known for its visual content, has introduced Story Pins, offering users a unique level of interactivity. While the benefits of utilizing Story Pins are yet to be fully understood, it is essential to explore the potential value they can bring to content creators. Cross-posting content from other platforms to Story Pins may prove to be a valuable strategy in maximizing reach and engagement.

To establish oneself as a thought leader in a particular field, it is crucial to expand one's presence across various platforms. The internet functions like a web or tree, with each branch representing a platform or community. The more branches one can connect with, the greater the influence and reach will be. By consistently providing value and solving people's problems, content creators can establish themselves as authorities in their respective fields.

While self-promotion should be approached with caution, platforms like Quora offer the potential for content to go viral. Echoing out your right hooks, as entrepreneur Gary Vaynerchuk suggests, allows for increased visibility and the potential for exponential growth. By strategically linking related posts within answers, content creators can direct traffic to their own platforms while providing valuable insights to the Quora community.

In conclusion, going omni-channel with content is an essential strategy for content creators in the digital age. By repurposing and crossposting content across various platforms, creators can maximize their reach and engagement. It is important to explore and adapt to the unique requirements of each platform while leveraging automation tools to streamline the process. By consistently providing value, engaging with the audience, and exploring new platforms and features, content creators can establish themselves as thought leaders and achieve success in the digital landscape.

Hatch New Ideas with Glasp AI 🐣

Glasp AI allows you to hatch new ideas based on your curated content. Let's curate and create with Glasp AI :)