The Power of Relationship Selling and Going OmniChannel with Content


Hatched by Glasp

Aug 16, 2023

3 min read


The Power of Relationship Selling and Going OmniChannel with Content


In today's competitive business landscape, building strong relationships with prospects and leveraging multiple channels to promote your content are essential strategies for success. Relationship selling focuses on creating deep connections with prospects to close deals, while going OmniChannel with content involves repurposing and crossposting to maximize reach. In this article, we will explore the benefits and strategies of both relationship selling and going OmniChannel with content, and provide actionable advice for implementing these approaches effectively.

Relationship Selling: Building Deep Connections with Prospects

Relationship selling is a sales technique that prioritizes building authentic relationships with prospects. By understanding your prospects' needs and industry, you can position yourself as a trusted advisor rather than just a salesperson. Here are some key points to consider:

  • 1. Focus on the Small Stuff: Relationships are built on the small details. Take the time to truly learn about your prospects by engaging in meaningful conversations with them. Show genuine interest and empathy to understand their challenges and goals.
  • 2. Address Objections: No matter which sales strategy you use, addressing objections is crucial. Identify and overcome any obstacles that may be preventing your prospects from making a purchase. Provide value by offering resources, insights, and connections that align with their needs.
  • 3. Prioritize Prospect Success: Relationship selling is an ongoing process that extends beyond closing a deal. Demonstrate your commitment to your prospects' success by offering continuous support, guidance, and personalized solutions. By focusing on their success, you foster long-term loyalty and repeat business.

Going OmniChannel with Content: Maximizing Reach and Engagement

Being present on multiple channels and repurposing content allows you to engage with a wider audience and increase brand visibility. Here are some actionable tips to effectively go OmniChannel with your content:

  • 1. Repurpose and Crosspost: Repurposing content involves transforming one piece of content into another, such as turning a blog post into a slideshow or a podcast into video clips. Crossposting involves sharing content across different platforms to reach diverse audiences. By repurposing and crossposting, you can extend the lifespan of your content and cater to different preferences.
  • 2. Choose the Right Platforms: While there are numerous platforms available, it's essential to select the ones that align with your target audience and business goals. Avoid toxic platforms that restrict your control over your content, and instead, opt for platforms that foster engagement and provide opportunities for growth.
  • 3. Engage Authentically: Engage with your audience in real-time through live streams, social media stories, and interactive features. Show your authentic self and let your enthusiasm for your products or services shine. Foster a sense of community by creating a dedicated social network or participating in relevant online communities.


Relationship selling and going OmniChannel with content are powerful strategies that can elevate your sales and marketing efforts. By building deep connections with prospects and leveraging multiple channels, you can establish yourself as a trusted advisor and expand your reach. Remember to prioritize your prospects' success, address objections, and provide value throughout the sales process. Additionally, repurpose and crosspost your content to maximize engagement and cater to diverse preferences. By implementing these strategies effectively, you can enhance your sales performance and establish a strong online presence.

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