"Harnessing the Power of Pre-Suasion in Marketing and Understanding Bias in Trading"

Alessio Frateily

Hatched by Alessio Frateily

Jun 28, 2023

3 min read


"Harnessing the Power of Pre-Suasion in Marketing and Understanding Bias in Trading"


In the world of marketing and trading, understanding the concepts of pre-suasion and bias can make a significant impact on the effectiveness of your strategies. "Pre-Suasion" by Robert Cialdini offers valuable insights into the process of preparing prospects to be receptive to a message before they encounter it. Similarly, the concept of bias in trading, as explained by Ek Investing, sheds light on the repetitive patterns and movements in financial markets. By combining these two concepts, we can glean actionable advice that can be applied to various fields.

1. Establishing Trust:

Before asking for anything, it is crucial to establish trust with your audience or potential clients. This can be achieved by conveying information in a way that appears to be in their best interest, rather than solely focusing on your business's goals. Building trust creates a solid foundation for any marketing campaign or trading strategy.

2. Directing Attention:

Both pre-suasion and trading bias rely on directing attention towards specific aspects. In pre-suasion, the goal is to strategically guide preliminary attention towards the marketing message before the audience experiences it. Similarly, in trading, bias is observed in the repetitive patterns and movements on charts. By directing attention to these patterns, traders can make informed decisions.

3. Utilizing Metaphors:

Metaphors are powerful tools in both pre-suasion and trading. They help convey messages in a memorable and relatable way, building trust and influencing the audience. Metaphors can be used in various mediums, such as webinars, live demos, and presentations, to enhance the effectiveness of communication.

4. Understanding Implicit Egoism:

To "pre-suade" your audience effectively, it is essential to talk about them implicitly. People are naturally drawn to content that focuses on their own interests, benefits, and success. By using words like "you" and "your" in a way that highlights the audience's benefits without exaggeration, you can create a stronger connection and increase receptiveness.

5. Recognizing Bias in Trading:

In trading, bias refers to the repetitive patterns and movements observed in financial markets. By understanding these biases, traders can make more informed decisions and anticipate market movements. Recognizing seasonal or intraday biases can provide valuable insights for timing trades and maximizing profits.

6. Leveraging Commonalities:

In both marketing and trading, identifying and leveraging commonalities can create a sense of unity and closeness. By considering shared interests, values, locations, or organizations, marketers can establish a stronger connection with their audience. Similarly, traders can analyze common patterns and behaviors in the market to make accurate predictions.


Incorporating the principles of pre-suasion and understanding bias in trading can significantly enhance marketing strategies and trading decisions. By establishing trust, directing attention, utilizing metaphors, recognizing implicit egoism, leveraging commonalities, and understanding repetitive patterns, professionals in these fields can achieve greater success.

Actionable Advice:

  • 1. Before any interaction, define what you want to emphasize and support it with specific visuals or anecdotes that reflect your goals.
  • 2. Identify commonalities with your audience or clients and highlight them to create a stronger connection and trust.
  • 3. Continuously analyze and recognize repetitive patterns in the market to make informed trading decisions and anticipate market movements.

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