The Power of Bias in Trading and Pre-Suasion Strategies in Marketing

Alessio Frateily

Hatched by Alessio Frateily

Sep 08, 2023

3 min read


The Power of Bias in Trading and Pre-Suasion Strategies in Marketing


Understanding the concept of bias in trading and incorporating pre-suasion strategies in marketing can greatly enhance success in both fields. While bias refers to the seasonal repetition of a specific movement in a graph, pre-suasion involves arranging for recipients to be receptive to a message before they encounter it. By exploring the commonalities between these two concepts, we can gain valuable insights and actionable advice for effective trading and marketing strategies.

The Bias in Trading:

In trading, bias refers to the statistical prevalence of a certain movement within a specific timeframe. For example, in the EUR/USD exchange, there is a statistical tendency for the currency to reach its minimum at 10 AM and then rise until 10 PM. Similarly, the British Pound tends to decline from the first day of the month until around the 10th, and then experiences a bullish rally from the 22nd to the end of the month.

Gann's Insight on Bias:

Renowned trader W.D. Gann also recognized the existence of bias within cycles. He believed that within a cycle, there is not just one division into three or four distinct times, but rather a cycle with four times containing a cycle with three times. Understanding these complexities can be challenging, but Gann's Set Up technique provides clarity in identifying these cycles.

Pre-Suasion Strategies in Marketing:

Pre-suasion, as explained by Robert Cialdini, involves strategically guiding preliminary attention to align prospects with the marketing message even before they encounter it. By understanding and implementing pre-suasion strategies, marketers can increase the effectiveness of their campaigns. Let's explore some of these strategies:

1. Establishing Trust:

Before asking for anything, it is crucial to establish trust with your audience. Convey information in a way that appears to be in their best interest, rather than solely focusing on promoting your business. Building trust will make your audience more receptive to your message.

2. Directing Attention:

To effectively pre-suade your audience, you need to direct their attention towards specific elements of your message. Focus on the core aspects that reflect your goal and resonate with each individual involved. Use visuals, quotes, anecdotes, or similar tools to emphasize your desired focus.

3. Utilizing Commonalities:

Identifying and highlighting commonalities with your audience can create a sense of closeness and increase receptiveness to your message. Consider shared interests, origins, values, and locations. By emphasizing these commonalities, both parties will feel a stronger connection.

Actionable Advice:

1. Use Clear and Concise Call-to-Actions:

Ensure that your call-to-action is clear and concise. The better you focus your audience's attention, the more effective your results will be. Highlight the core elements you want your audience to focus on and deliver them in a way that captures their attention.

2. Avoid Mentioning Competitors in the Pre-Suasion Phase:

When highlighting your product's positive features, focus on establishing trust rather than comparing yourself to competitors. Save the competitor analysis for a later stage in the sales process. A case study or testimonial showcasing the success of your product can be more persuasive.

3. Speak to Your Audience:

Use words and images that speak directly to your target audience. Consider their firmographic, psychographic, and demographic data to maximize impact. By influencing your leads to perceive your product as a solution before pitching it, you can achieve greater success.


Understanding the power of bias in trading and incorporating pre-suasion strategies in marketing can significantly improve outcomes in both fields. By establishing trust, directing attention, and utilizing commonalities, marketers can effectively pre-suade their audience. Additionally, clear and concise call-to-actions, avoiding competitor comparisons, and speaking directly to the audience can enhance marketing campaigns. Implementing these actionable tips can lead to greater success in both trading and marketing endeavors.

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