Growth Marketing
Discover articles and videos in Growth Marketing
How to increase signup confirmation rates using the Sniper Link technique
https://growth.design/case-studies/sniper-link
This onboarding case study shows you how to increase your signup email confirmation rates by 7% in just 5 minutes by using the Sniper Link technique.
WorkOS’ Path to Product-Market Fit
https://review.firstround.com/workos-path-to-product-market-fit • 20+ min
WorkOS founder/CEO Michael Grinich sits down with First Round partner Todd Jackson to tell the story of how he identified a huge untapped market and built a “minimum awesome product.”
What Is Growth Hacking? A Framework for Growth
https://www.demandcurve.com/blog/growth-hacking • 10 min
Shared by 210, including Oliver Raduner
SEO is Not Hard — A step-by-step SEO Tutorial for beginners that will get you ranked every…
https://medium.com/startup-grind/seo-is-not-hard-a-step-by-step-seo-tutorial-for-beginners-that-will-get-you-ranked-every-single-1b903b3ab6bb
Note: This is a rough draft of one of the chapters of Secret Sauce: A step-by-step growth hacking guide. It’s not finalized or edited, so…
How to Use Personalization to Grow in 2022
https://www.demandcurve.com/playbooks/personalization-tactics • 20+ min
Personalization drives growth—but you can't deliver personalized experiences without accurate customer data. Find out here how to collect and leverage data in your marketing.
Mastering paid growth | Jonathan Becker (Thrive Digital)
https://www.youtube.com/watch?v=mmxTeS0AVMo
Jonathan Becker is the founder and president of Thrive Digital, where he and his team have deployed more than $3.5 billion in paid acquisition budgets for co...
How to design a referral program
https://andrewchen.com/how-to-design-a-referral-program • 13+ min
Above: Dropbox’s innovative growth initiative — A referral program to give/get storage Why a referral program? Referral programs — the “give $5, get $5” offers you see in many apps — have become…
How to Structure your Product Org to Optimise for Growth
https://www.departmentofproduct.com/blog/how-to-structure-your-product-org-to-optimise-for-growth • 9 min
When a company grows quickly, it undergoes stress. The faster the growth, the more the stress. Structure can make the situation better, but only if it is designed correctly for growth. Good structure…
How to Build a Full-Funnel Marketing Strategy (w/ Example)
https://ahrefs.com/blog/full-funnel-marketing • 8 min
Simple and effective.
How to reinvent your product growth strategy for the tech downturn
https://andrewchen.com/product-growth-during-downturn • 9 min
Why you’ll need to rethink your user growth strategy Downturns fundamentally rewrite the industry’s strategy (and expectations) for user growth. In a bull market, the focus is on top line growth. You…
How to Build a Product-Led Team to Grow from 0 to $2 Million in ARR
https://productled.com/podcast/how-to-build-a-product-led-team-to-grow-from-0-to-2-million-in-arr • 1 min
Cake Equity is an online SaaS platform that helps startup founders and their teams manage equity and ownership. Hansen discusses the initial catalyst for starting the company, the challenges of…
How to choose the right marketing channels for your startup
https://newsletter.mkt1.co/p/marketing-channels • 12+ min
Part 2 of 3 in Growth Marketing Strategy Series. Follow this guide to choose marketing channels that fit with your audience, market, GTM motion & marketing advantages.
The ultimate guide to adding a PLG motion
https://www.youtube.com/watch?v=7l1fIxk7SnA
Hila Qu is an Executive in Residence at Reforge as well as a renowned growth advisor, angel investor, and published author (her book about growth was named o...