Marketing
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How to Become an Affiliate Marketer (5 Steps)
ahrefs.com • 10 min
Start earning recurring, passive income.
How to craft a useful and effective email footer
ecomz.io • 11+ min
Email footer is an important part of an email template that helps subscribers find information about your brand and builds a positive user experience. Moreover, an email footer can be a gamechanger:…
AI Marketing 2024: Key Trends & Tools
foundationinc.co • 20+ min
Discover the top AI marketing tools and trends of 2024 that are transforming the digital landscape.
How to gain a competitive advantage by analyzing marketing initiatives by competitors
sproutsocial.com • 7 min
Learn how marketing competitor analysis enables you to amplify your brand more strategically to secure long term growth.
2024 Predictions for Product Management & Marketing
aatir.substack.com • 9 min
What changes and trends will product managers and marketers see in 2024?
Is PLG the Right Go-To-Market Strategy for My Startup? Three Key Questions to Ask
www.battery.com • 7 min
So, you’ve taken the plunge into entrepreneurship and decided to build a brand-new SaaS company. You assembled a team, identified a pain point, raised some capital from investors and started building…
How to Measure “Hard-to-Measure” Marketing Channels
sparktoro.com • 11+ min
I've ranted endlessly about how marketing leaders refuse to invest in hard-to-measure marketing channels like PR, media, native social, events, many types
Navigating comms and PR | Lulu Cheng Meservey (Substack, Activision Blizzard)
www.youtube.com
Lulu Cheng Meservey was formerly head of comms at Substack (where I host my newsletter and podcast) and is currently the Executive Vice President of Corporat...
Against Automaticity
carcinisation.com • 17+ min
An explanation of why tricks like priming, nudge, the placebo effect, social contagion, the “emotional inception” model of advertising, most “cognitive biases,” and any fiel…
B2B Marketing: The Beginner’s Guide
ahrefs.com • 9 min
Learn how to create a B2B marketing strategy.
What Is Brand Marketing? & How to Build Your Brand Identity in 5 Steps
www.demandcurve.com • 17+ min
Brand marketing is a way of setting your product apart by shaping perceptions of your company’s brand. We explain how to do that through four important brand elements.
The Marketing Formula that Propelled Duolingo to 500M Users
www.youtube.com
Luis von Ahn is the CEO and Co-Founder of Duolingo, the world’s #1 language learning application. In the episode, Luis shares the marketing formula they use ...
Content Repurposing Strategy: 180k to 1.2M Followers
copyblogger.com • 9 min
This is the exact content repurposing strategy Alex Hormozi used to grow from 180,000 to 1.2 million followers.
How to Get Buy-In from Some of the Top Marketing Leaders: 3 Execs Discuss What KPIs Matter…
blog.hubspot.com • 6 min
Learn from execs at HubSpot, LinkedIn, and G2 on which KPIs matter most to them in 2023.
How to build a growth team - lessons from Uber, Hubspot, and others (50 slides)
andrewchen.co • 17+ min
Dear readers, Building a new growth team is hard. You have to figure out the macro organizational issues – how it fits in with marketing, product, and other functions – as well as the micro, like how…