Keyword Rarely Shown Due To Low Quality Score Eligible Limited

TL;DR

Learn about the different keyword status options in Google Ads and how to improve your quality score and ad rank.

Transcript

today I want to go over the status of your keywords and some of the status that you may see as you are actually targeting keywords on the Google search Network um so one of the things you're going to see is eligible so if you're seeing eligible that means that there's nothing that is holding back your keywords your keywords are eligible to run and ... Read More

Key Insights

• 🏃 Eligible keywords are ready to run without any issues.
• 🔈 Low search volume keywords should be deleted from the campaign.
• 😘 Improving relevance and landing page experience can address issues related to low quality score.
• 🫠 Expected clickthrough rate, landing page experience, and ad relevance are factors in determining quality score.
• 💯 Organizing campaign and creating new landing pages can improve overall quality score.
• 🫠 Focus on creating a seamless experience for users by aligning ads and landing pages with targeted keywords.
• 💯 Quality score is important for optimization and guiding decisions about advertisement and landing page improvements.

Summary & Key Takeaways

• Keywords with a status of "eligible" are ready to run without any issues.

• "Not eligible due to low search volume" means the keyword does not receive enough searches and should be deleted.

• "Eligible limited rarely shown due to low quality score" indicates that the ad is not displaying due to a low ad rank and improvements to relevance and landing page are needed.