Surfside PPC Advertising Podcast - Episode #4 - How to Benchmark Properly in PPC Advertising

TL;DR

This podcast episode discusses the importance of benchmarking and provides tips on how to improve your pay-per-click advertising performance by analyzing different account processes.

Transcript

you are now listening to the Surfside pay-per-click advertising podcast alright what's up everybody welcome to another episode of the Surfside PPC advertising podcast today's gonna be our Thursday show so our Monday shows are gonna feature news from the previous week and our Thursday shows you me more of more related around things that you can lear... Read More

Key Insights

• ❓ Benchmarking is crucial for improving pay-per-click advertising performance.
• 🫠 Continuous improvement is necessary in all aspects of your account, including text ads, keywords, ad extensions, location, device data, and landing pages.
• 🥅 The goal is to optimize processes and drive better results without increasing the budget.

Questions & Answers

Q: What is the purpose of benchmarking in pay-per-click advertising?

The purpose of benchmarking is to continuously improve the performance of your pay-per-click advertising campaigns by setting a benchmark based on your current results and then analyzing and optimizing various processes within your account.

Q: How can I improve my text ads?

To improve text ads, review their performance and pause underperforming ones. Create new ads with better selling points, headlines, and improved copy based on the data from the previous 30 days. Continuously analyze and optimize your text ads to drive better results.

Q: What should I consider when analyzing keywords?

Look at your top-performing keywords and those that are spending a lot without conversions. Pause keywords that are not performing well and focus on high-converting ones. Dig deeper into the search terms report to identify successful search queries and adjust bids accordingly.

Q: How can location and device data be used to improve campaign performance?

Analyze location and device data to determine which areas or devices are driving the best results. Bid up on high-converting locations and devices and consider adjusting budgets or excluding areas or devices that are not converting well. Use this data to optimize your campaigns for better performance.

Summary & Key Takeaways

• Benchmarking is an essential tool for improving your pay-per-click advertising performance.

• It involves setting a benchmark based on your current conversion rate and then continuously improving various processes within your account.

• Key areas to focus on include optimizing text ads, analyzing keywords, refining ad extensions, evaluating location and device data, and improving landing pages.