Amazon Removing Search Terms Optimizer tool from the Brand Dashboard on 8/7/2020 (Pink Words SEO)

TL;DR

Amazon is removing the Search Term Optimizer tool, signaling upcoming changes and improvements in SEO practices.

Transcript

keyword research and seo work on amazon is a bit complicated and there's a lot of algorithm updates that have come out in the last year one of the tools that amazon released was the brand dashboard and there's a tool within the brand dashboard called the search terms optimizer but there's an announcement that they're going to actually remove this t... Read More

Key Insights

• 🔨 Amazon is removing the Search Term Optimizer tool to focus on refining the Brand Dashboard and introducing new SEO tools.
• 🩷 The tool advised sellers on keyword placement, known as the "pink word update," which will be discontinued.
• 🩷 A three-phase SEO approach includes applying best practices, optimizing keywords with the pink word update, and improving rankings through the strike zone update.
• ❓ Sellers should prepare for potential algorithm updates and adapt their SEO strategies accordingly.
• 🐕‍🦺 My Amazon Guy offers SEO consulting services and optimization packages for sellers on Amazon.
• 👋 Conflicting opinions exist on SEO best practices, and sellers should prioritize product knowledge in conjunction with SEO strategies.
• 🚄 The removal of the Search Term Optimizer tool may require sellers to manually optimize keyword placement in titles and bullets temporarily.

Questions & Answers

Q: What is the Search Term Optimizer tool on Amazon?

The Search Term Optimizer tool on Amazon helped sellers optimize their keywords by suggesting where to place them in titles and bullets to improve SEO performance.

Q: Why is Amazon removing the Search Term Optimizer tool?

Amazon is removing the tool to focus on refining the Brand Dashboard and developing new tools, signaling upcoming changes in SEO practices.

Q: What is the three-phase approach to SEO on Amazon?

The three-phase approach includes applying best practices, utilizing the pink word update to optimize keyword placement, and conducting the strike zone update to improve keyword rankings.

Q: How can sellers adapt to the removal of the Search Term Optimizer tool?

Sellers can adapt by following the three-phase SEO approach, monitoring keyword performance, and preparing for potential algorithm updates by Amazon.

Summary & Key Takeaways

• Amazon is removing the Search Term Optimizer tool from the Brand Dashboard on 8/7 to focus on new tools and refine the dashboard.

• The tool advised on keyword placement in titles and bullets, known as the "pink word update," which will be discontinued.

• Three-phase approach to SEO includes best practices, pink word update, and the strike zone update for optimizing keywords effectively.