YouTube Advertising 2020 Campaign Tutorial - How to Create YouTube Ads For Beginners

TL;DR

Learn how to create and optimize YouTube advertising campaigns for your business, including linking your YouTube account to Google Ads, setting up conversion tracking, and targeting specific audiences.

Transcript

what's up everyone welcome to the surfside ppc youtube channel today i'm going to be going over youtube advertising so i'm going to show you how to create your own youtube advertising campaigns for your business now in order to get started you're going to need a google ads account and you're going to need a youtube channel for your business so befo... Read More

Key Insights

• 👨‍💼 To start running YouTube advertising campaigns, you need a Google Ads account and a YouTube channel for your business.
• 🍻 Link your YouTube account to your Google Ads account to unlock advanced features and data.
• 🫠 Conversion tracking is essential to measure the effectiveness of your YouTube ads in driving conversions and optimizing your campaigns.
• ⤴️ Targeting specific audiences based on demographics, interests, in-market audiences, similar audiences, and remarketing lists can help you reach the right audience with your ads.
• 🫠 Video discovery ads and skippable in-stream ads are the main ad formats you can use for YouTube advertising.
• 🎉 Consider using third-party tools to create effective video ads if you're not experienced in video production.

Questions & Answers

Q: What are the first steps to take in order to start running YouTube advertising campaigns?

To start, you need a Google Ads account and a YouTube channel for your business. Link your YouTube account to your Google Ads account, and then set up conversion tracking.

Q: How do I link my YouTube account to my Google Ads account?

In your YouTube Studio, go to settings, then channel, and advanced settings. Under Google Ads account linking, click on "Link Account" and enter your Google Ads customer ID. Alternatively, you can go to your Google Ads account and link your YouTube channel from there.

Q: What is conversion tracking, and why is it important for YouTube advertising?

Conversion tracking allows you to measure the effectiveness of your YouTube ads in driving conversions. You can set up conversion actions to track specific actions on your website, such as form submissions or purchases. It helps optimize your campaigns and measure the return on investment.

Q: Can I target specific audiences with my YouTube ads?

Yes, you can target specific audiences based on demographics, interests, in-market audiences, similar audiences, and remarketing lists. You can also target specific keywords, topics, or placements to narrow down your reach.

Summary & Key Takeaways

• To get started with YouTube advertising, you need a Google Ads account and a YouTube channel for your business.

• Link your YouTube account to your Google Ads account to access advanced features and data.

• Set up conversion tracking to measure the effectiveness of your YouTube ads in driving conversions.