HOW TO BUILD AN EMAIL LIST FROM SCRATCH (0 TO 15,000+ EMAIL SUBS!)

TL;DR

Learn to build an email list to protect your business.

Transcript

What is up everyone? Welcome back to my channel. In today's video I'm going to teach you step by step how you can build your email list from scratch. Now, before I begin, this video comes at the perfect time because on March 13th 2019, AKA last Wednesday, Facebook, Instagram, and WhatsApp all shut down across the world. Thankfully those platforms w... Read More

Key Insights

• An email list is crucial for maintaining contact with your audience in case social media platforms shut down unexpectedly.
• Creating an enticing lead magnet or freebie is essential for encouraging people to share their email addresses with you.
• Distribution of your lead magnet can be done through various channels such as YouTube, Facebook, and your website.
• A landing page is necessary for collecting emails; it can be created using platforms like WordPress, SquareSpace, or specialized software.
• Email marketing software like MailChimp, ConvertKit, or ActiveCampaign is needed to manage your email list effectively.
• Tagging and segmenting your email list allows for personalized communication, increasing open and conversion rates.
• Providing relevant freebies tied to specific content ensures higher engagement and more targeted email list growth.
• Advanced email marketing involves tagging downloads, which helps in tailoring communication and enhancing marketing strategies.

Questions & Answers

Q: Why is having an email list important?

An email list is essential because it provides a direct line of communication with your audience, independent of social media platforms. In events where platforms like Facebook or Instagram go offline, your email list ensures that you can still reach your followers, clients, and customers, safeguarding your business.

Q: What is a lead magnet and how does it work?

A lead magnet is a valuable piece of content offered for free in exchange for a person's email address. It could be a PDF guide, video training, or audio file. The goal is to provide something so valuable that potential subscribers are willing to share their email to receive it.

Q: How can you distribute a lead magnet effectively?

Lead magnets can be distributed through various channels like YouTube, where you can mention them in videos, Facebook ads, groups, or pages, and prominently on your website. The key is to ensure that the lead magnet is placed where your target audience is most likely to see it.

Q: What role does a landing page play in email collection?

A landing page is crucial for collecting emails as it serves as the point where potential subscribers enter their information in exchange for the lead magnet. It should be well-designed and integrated with your email marketing software to ensure that emails are captured and managed efficiently.

Q: What are some popular email marketing software options?

Popular email marketing software options include MailChimp, ConvertKit, Drip, Aweber, Get Response, and ActiveCampaign. These platforms offer various features to help manage email lists, send campaigns, and analyze results, with some offering advanced tagging and segmentation capabilities.

Q: Why is tagging and segmenting an email list beneficial?

Tagging and segmenting an email list allows for personalized communication with subscribers. By knowing what content or lead magnet a subscriber is interested in, you can tailor your messages to address their specific interests, which can increase open rates and conversion rates.

Q: How can you ensure that your freebies are relevant?

To ensure freebies are relevant, align them with the content you produce. For example, if you create content about Instagram growth, your freebie should be related, such as an Instagram guide. This ensures that your audience finds the freebie valuable and is more likely to engage with it.

Q: What advanced strategies can enhance email marketing efforts?

Advanced strategies include tagging subscribers based on their download behavior, which allows for targeted communication. Personalizing emails based on these tags can increase engagement. Additionally, using segmentation to send specific content to interested groups can improve open and conversion rates.

Summary & Key Takeaways

• Building an email list is vital for business continuity, especially if social media platforms go offline. The process involves creating a valuable lead magnet, distributing it effectively, and using a landing page to collect emails.

• Email marketing software is essential for managing your list. Beginners can use platforms like MailChimp, while advanced users benefit from tagging and segmenting their audience for personalized communication.

• Freebies should be relevant to your content to attract the right audience. Distribution can be done through various platforms, ensuring that the lead magnet reaches potential subscribers effectively.