Instagram Mistakes To STOP Doing in 2022 (WHY YOU AREN'T GROWING!)

TL;DR

Avoid non-obvious Instagram mistakes to enhance growth.

Transcript

What is up, everyone. Welcome back to my channel, the best place for new coaches, content, creators, and entrepreneurs in today's video. I want to go over via top mistakes that you aren't even aware that you're making that stunting your Instagram growth. Now this video, isn't going to point out the obvious mistakes and the obvious mistakes is using... Read More

Key Insights

• Not having a frictionless user experience with your link in bio can lead to higher bounce rates and lost potential followers or customers.
• Adding captions to Instagram story videos helps convey your message even when the sound is off, increasing engagement and retention.
• Incorporating secondary call-to-actions in posts can provide long-term benefits by directing users to evergreen content or lead generation pages.
• Utilizing Instagram highlights allows valuable content to extend beyond the 24-hour story limit, offering a better return on effort.
• Double watermarking your content can help protect it from being copied and ensure brand recognition when shared by others.
• Tagging users when resharing their content can increase the chances of being noticed and reshared, boosting visibility.
• Primary call-to-actions are effective for short-term engagement, but secondary call-to-actions can drive long-term business goals.
• Leveraging deep links instead of standard links in your bio can improve user experience by allowing seamless access to external content.

Questions & Answers

Q: What is a frictionless user experience in the context of Instagram?

A frictionless user experience on Instagram refers to making it easy for users to interact with your content without unnecessary barriers. For example, using deep links in your bio can allow users to access content like YouTube videos or Facebook groups without needing to log in, thus reducing bounce rates and improving retention.

Q: Why are captions important for Instagram story videos?

Captions are crucial for Instagram story videos because many users browse stories with the sound off. Captions ensure that your message is conveyed even without audio, increasing the likelihood that viewers will engage with your content. They also provide a quick summary that can entice users to turn up the volume and listen to the full message.

Q: What are secondary call-to-actions and why are they important?

Secondary call-to-actions are directives included in your content that guide users to take actions benefiting your long-term goals, such as visiting your website or signing up for a newsletter. They are important because they provide ongoing value beyond the initial engagement, driving traffic and potential leads to your business even after the content's initial visibility decreases.

Q: How can Instagram highlights be used effectively?

Instagram highlights can be used effectively by saving valuable story content that offers significant insights or information. This ensures that the content remains accessible beyond the usual 24-hour story lifespan, providing a better return on your effort and allowing new followers to access your past valuable content.

Q: What is double watermarking and how does it protect content?

Double watermarking involves adding two watermarks to your content: one visible and one hidden. This technique makes it difficult for others to crop or edit out your watermark, thus protecting your content from being stolen or misused. It ensures that your brand is recognized and credited when your content is shared.

Q: Why should you tag users when resharing their content?

Tagging users when resharing their content is important because it notifies them of your action, increasing the likelihood that they will notice and potentially reshare your post. This can enhance your visibility and reach, especially if the original content creator has a large following.

Q: How do primary and secondary call-to-actions differ in their impact?

Primary call-to-actions focus on immediate engagement, such as liking or commenting on a post, which boosts visibility in the short term. In contrast, secondary call-to-actions direct users to take actions that align with long-term business objectives, like visiting a website or subscribing to a service, thereby providing ongoing value and potential revenue.

Q: What is the benefit of using deep links in your Instagram bio?

Using deep links in your Instagram bio enhances user experience by allowing seamless access to content without requiring additional logins. This reduces friction, increases the likelihood of user interaction, and helps retain potential followers or customers who might otherwise abandon the process due to login requirements.

Summary & Key Takeaways

• The video highlights non-obvious Instagram mistakes that hinder user growth, such as not creating a seamless link-in-bio experience and failing to add captions to story videos. It suggests using deep links and captions to improve engagement and retention.

• The importance of secondary call-to-actions is emphasized, as they offer long-term benefits by directing users to evergreen content. Additionally, the video advises saving valuable story content to highlights for extended visibility.

• Double watermarking is recommended to protect original content from being copied, while tagging users in reshared posts increases the likelihood of gaining visibility. These strategies help maintain brand integrity and boost user engagement.