How to get a brand deal with ZERO followers (Justin Moore)

TL;DR

Brand deals are possible without followers by leveraging unique value.

Transcript

i think the the common limiting belief amongst creators when thinking about brand deals is i'm too small my audience is too small is there any validity to that idea and is there a threshold you would encourage people to think about it's very much platform specific i would say like if you are trying to go after brands who view let's say instagram as... Read More

Key Insights

• A common misconception is that a large following is necessary for brand deals, but value can be provided in other ways.
• Brands may seek content for their platforms, not just influencer promotion, allowing creators to offer unique storytelling skills.
• Creators can act as consultants by identifying gaps in a brand's marketing strategy and offering solutions.
• Proposals should focus on the creator's expertise and how it can benefit the brand, rather than follower count.
• Building strong relationships and being easy to work with can lead to repeat business and long-term success.
• Understanding the brand's perspective and their alternatives can help creators position themselves as valuable partners.
• Creators should have confidence in their unique skills and not undervalue their contributions to a brand's success.
• The industry is dynamic, and maintaining good relationships can lead to opportunities as contacts move to new roles.

Questions & Answers

Q: How can creators secure brand deals without a large following?

Creators can secure brand deals by focusing on the unique value they offer to brands, such as content creation and storytelling skills. By understanding a brand's needs and offering tailored solutions, creators can position themselves as valuable partners, even without a large following.

Q: What role do creators play when working with brands?

Creators can act as consultants, identifying gaps in a brand's marketing strategy and offering solutions. This involves creating content for the brand's platforms, leveraging the creator's expertise to enhance the brand's storytelling and reach, rather than just promoting the brand to their own audience.

Q: Why is building strong relationships with brands important?

Building strong relationships with brands is crucial because it can lead to repeat business and long-term success. When creators are reliable and easy to work with, brands are more likely to continue partnering with them, even as their influence or metrics fluctuate over time.

Q: What should creators focus on when proposing a brand deal?

When proposing a brand deal, creators should focus on their expertise and how it can benefit the brand. The proposal should emphasize the creator's ability to address the brand's needs and offer solutions, rather than simply highlighting follower count or impressions.

Q: How can creators demonstrate their value to brands?

Creators can demonstrate their value by showcasing their unique skills and expertise, such as content creation and storytelling. They should emphasize their ability to understand and address the brand's needs, offering solutions that go beyond traditional influencer promotion.

Q: What is the importance of understanding a brand's perspective?

Understanding a brand's perspective is important because it allows creators to position themselves as valuable partners. By considering the brand's alternatives and needs, creators can tailor their proposals to highlight how their skills and expertise offer a unique advantage.

Q: How can creators maintain long-term success in the industry?

Creators can maintain long-term success by building strong relationships, being professional and easy to work with, and continually offering value to brands. As industry contacts move to new roles, maintaining these relationships can lead to new opportunities and repeat business.

Q: What common misconception do creators have about brand deals?

A common misconception among creators is that a large following is necessary for securing brand deals. In reality, brands are often looking for unique value, such as content creation and storytelling skills, which can be offered by creators regardless of their follower count.

Summary & Key Takeaways

• Justin Moore discusses how creators can secure brand deals without a large following by focusing on the unique value they bring to brands. He emphasizes the importance of understanding a brand's needs and offering solutions that go beyond mere follower count.

• Creators should position themselves as consultants, identifying and addressing gaps in a brand's marketing strategy. By doing so, they can offer tailored content creation and storytelling services that align with the brand's goals and objectives.

• Building strong relationships and maintaining professionalism is crucial for long-term success. Brands value reliability and expertise, and creators who demonstrate these qualities can secure repeat business and grow their influence in the industry.