How to Create a Google Ads Account the Right Way

TL;DR

Learn how to create a new Google Ads account, set up conversion tracking, and avoid empty spending on campaigns.

Transcript

what's up everyone welcome to the Surfside PPC YouTube channel today I'm going to be showing you how to set up a brand new Google ads account so I'm going to be creating a Google ads account for my website drawadvisor.com I'm not selling anything on this website yet but I figure I'll create my Google ads account so when I do start selling on it I'l... Read More

Key Insights

• 😫 It's advisable to set up a Google Ads account before starting to sell on a website to be prepared for future campaigns.
• 🏃 Conversion tracking should be established before running the first campaign to ensure effective tracking and optimization.
• ❓ Personalized campaign guidance from a Google Ads expert can provide valuable insights and recommendations.
• 😫 Tools and settings options, such as the Keyword Planner, should be explored before setting up campaigns for better targeting.
• 👻 Linking Google Analytics 4 account to the Google Ads account allows for more comprehensive data analysis and optimization.
• 😫 Billing information should be set up promptly to avoid any delays in running campaigns.
• 🥅 Empty spending on campaigns without clear goals and conversions can be avoided through proper campaign setup and tracking.

Questions & Answers

Q: Why is it recommended to create a Google Ads account even before starting to sell on a website?

Creating a Google Ads account beforehand allows you to set up campaigns and run ads seamlessly once you start selling, saving you time and effort.

Q: Is it necessary to set up conversion tracking before running the first campaign?

Yes, setting up conversion tracking is crucial to track and measure the success of your campaigns, ensuring you don't waste money on ineffective ad spend.

Q: Can personalized campaign guidance from a Google Ads expert be helpful?

While it's a personal preference, seeking personalized campaign guidance can be beneficial in understanding best practices and optimizing your campaigns for maximum results.

Q: What steps should be taken after setting up a Google Ads account and starting billing?

After setting up billing, the next step is to go to the "Tools and Settings" menu and set up conversions to track the desired actions on your website.

Summary & Key Takeaways

• The video tutorial demonstrates the step-by-step process of setting up a new Google Ads account for a website.

• The importance of not starting a campaign without first setting up conversion tracking and billing is emphasized.

• Additional videos will cover conversion tracking and different campaign types for successful Google Ads campaigns.