Brand Name Changes Locked Until January 2nd 2020?

TL;DR

During Q4, Amazon has locked brand name changes, affecting sellers' ability to update their brand names until January 2nd.

Transcript

i wish amazon's support hustled as much as i saw three amazon vans going through my neighborhood this morning and they are just like like serious i saw the guy get out of the van and just literally run his package from one house and then he ran across the street went to the other house and dropped it off as well it was you know hilarious to watch a... Read More

Key Insights

• ⏰ Amazon has locked brand name changes during Q4, affecting sellers' ability to update their brand names.
• ™️ Filing for a word mark trademark can help sellers avoid issues with brand name changes.
• 🪘 Hiring an IP lawyer for brand registry acceleration on Amazon is no longer necessary.

Questions & Answers

Q: Why are brand name changes locked on Amazon until January 2nd?

Brand name changes are currently locked due to a mismatch between filed trademarks and brand names required for A+ content.

Q: What advice do sellers receive regarding filing for trademarks on Amazon?

Sellers are recommended to file for word mark trademarks to ensure precise matching with their brand names for A+ content creation and avoid potential issues.

Q: Is it necessary to hire an Amazon IP lawyer for brand registry acceleration?

Hiring an IP lawyer for brand registry acceleration is no longer necessary, as pending trademarks can now accelerate the brand registry process.

Q: How should sellers approach brand name changes during the lockdown period?

Sellers are advised to focus on inventory management and hold off on tackling brand name changes until after the lockdown period ends on January 2nd.

Summary & Key Takeaways

• Amazon has locked brand name changes during the Q4 period, causing frustration for sellers.

• Traditional use cases where brand names don't match due to trademarks are impacting A+ content creation.

• Sellers are advised to file for a word mark trademark to avoid potential issues with brand name changes on Amazon.