Google Search News (Sept ‘22) - New reports, structured data, and more!

TL;DR

Google Search discusses updates in ecommerce, search ranking, Search Console, and more.

Transcript

[MUSIC PLAYING] JOHN MUELLER: Hi, everyone, and welcome back to the "Google Search News." I hope life is treating you reasonably well wherever you are. I'm your host today, John Mueller. Wow. It's already September. And, of course, I have some updates for you. Today, there is news about ecommerce, search ranking, Search Console, and more. So let's ... Read More

Key Insights

• ❓ Ecommerce in Search is experiencing significant growth, with updates in structured data and expanded eligibility for product experiences.
• 👤 Ranking updates focus on prioritizing helpful content made by and for people, encouraging creators to focus on users over search engines.
• 👶 Search Console introduces new features, such as the Video Indexing Report and HTTPS report, while simplifying page classification for better issue prioritization.
• 🏗️ SEO professionals can find useful resources for interviews and building an SEO strategy.

Questions & Answers

Q: What updates are there for ecommerce in Search?

Updates include structured data annotations for reviews, expanded eligibility for product experiences, and a new merchant listings report in Search Console.

Q: What are the key recommendations for ranking updates?

The helpful content update emphasizes people-first content and avoiding search engine-first content. Creators should focus on producing high-quality content for users.

Q: What new features are introduced in Search Console?

Search Console now includes a Video Indexing Report to track indexed videos and an HTTPS report to identify issues with secure page serving. The URL inspection tool is also enhanced to provide video information.

Q: What changes are made to page classification in Search Console?

Page classification is simplified to prioritize critical issues affecting a site's visibility in Search. The geotargeting setting and hreflange report are being discontinued, but hreflang annotations are still supported.

Key Insights:

• Ecommerce in Search is experiencing significant growth, with updates in structured data and expanded eligibility for product experiences.
• Ranking updates focus on prioritizing helpful content made by and for people, encouraging creators to focus on users over search engines.
• Search Console introduces new features, such as the Video Indexing Report and HTTPS report, while simplifying page classification for better issue prioritization.
• SEO professionals can find useful resources for interviews and building an SEO strategy.
• Updates outside of Google include search quality rater guidelines, HTML crawl limit, and best practices for feeds in Google Discover.

Summary & Key Takeaways

• Ecommerce in Search has grown significantly, with updates in structured data and expanded eligibility for product experiences.

• Ranking updates focus on helpful content made by and for people, with recommendations for creators.

• Search Console introduces new features, including a Video Indexing Report and an HTTPS report, while simplifying page classification.