Meet the Animator Who Solved Going Viral (Kevin Parry)

TL;DR

Kevin Parry shares insights on creating viral content.

Transcript

we all want our content to go viral we all want more people to see our work but it's going viral luck or is there a way to hack the system any viral video you've ever seen you can tell a friend about it it's basically like hey have you seen a video where blank does blank and in my mind if there's a third blank you've lost it that's Kevin Perry a st... Read More

Key Insights

• Kevin Parry emphasizes the importance of shareability in viral content, focusing on how easily someone can describe and share a video with friends.
• Stop-motion animation requires immense patience and precision, likened to a theatrical performance where each frame is meticulously planned.
• Kevin's transition from feature films to social media was driven by geographic considerations and the desire to start a family.
• LinkedIn is an underrated platform for creators, offering valuable exposure to decision-makers and potential clients.
• Kevin's approach to social media involves posting the same video across platforms, with slight variations in captions to suit each audience.
• Working as a one-man studio, Kevin manages all aspects of production, from storyboarding to visual effects, maintaining creative control over his projects.
• Kevin's success with brand collaborations involves creating engaging ads that people want to watch multiple times, leveraging his unique animation style.
• Despite a busy schedule with brand projects, Kevin aims to balance commercial work with personal creative endeavors, though time constraints often make this challenging.

Questions & Answers

Q: What makes Kevin Parry's content so shareable?

Kevin Parry's content is designed to be easily describable and engaging, allowing viewers to quickly share it with friends. He focuses on creating videos that are simple enough to be summarized in a sentence, which enhances their shareability and viral potential.

Q: How does Kevin Parry manage to work as a one-man studio?

Kevin Parry manages his one-man studio by mastering a range of skills from storyboarding to visual effects. He maintains creative control over his projects and often prefers to handle all aspects of production himself, ensuring that the final product aligns with his vision.

Q: Why does Kevin Parry consider LinkedIn an important platform for creators?

Kevin Parry views LinkedIn as an important platform because it provides access to a more qualified audience, including decision-makers and potential clients. This exposure can lead to valuable opportunities and collaborations that might not be as accessible on other social media platforms.

Q: How did Kevin Parry transition from feature films to social media?

Kevin Parry transitioned from feature films to social media due to geographic considerations and the desire to start a family. Moving back to Toronto allowed him to focus on building his social media presence, which eventually led to brand collaborations and a successful career as a content creator.

Q: What role does patience play in stop-motion animation according to Kevin Parry?

Patience is crucial in stop-motion animation, as each frame requires meticulous planning and execution. Kevin Parry likens the process to a theatrical performance, where animators must carefully control each movement to ensure the final product meets their high standards.

Q: How does Kevin Parry approach different social media platforms?

Kevin Parry approaches different social media platforms by posting the same video across all of them, with slight variations in captions to suit each audience. This strategy allows him to maintain a consistent presence while tailoring content to the unique characteristics of each platform.

Q: What is Kevin Parry's strategy for working with brands?

Kevin Parry's strategy for working with brands involves creating engaging advertisements that people want to watch multiple times. He leverages his unique animation style to produce high-quality content that resonates with audiences, often complementing ads with behind-the-scenes videos to enhance engagement.

Q: What challenges does Kevin Parry face as a creator?

Kevin Parry's main challenge as a creator is managing his time and balancing commercial work with personal creative projects. Despite a busy schedule filled with brand collaborations, he aims to find time for his own creative endeavors, though this can be difficult given the demands of his work.

Summary & Key Takeaways

• Kevin Parry is a stop-motion animator who has mastered the art of creating viral content. His experience in the film industry has equipped him with the skills needed to excel on social media platforms, where he now has millions of followers.

• Kevin's approach to content creation focuses on shareability, ensuring that his videos are easily describable and engaging enough for viewers to share with friends. This strategy has contributed significantly to his viral success.

• In addition to his social media presence, Kevin works with brands to create compelling advertisements. His one-man studio setup allows him to maintain creative control while producing high-quality content that resonates with audiences.