Lizards Thru Doorways: Proven Ways to Widen Your Funnel Using Just Your CTAs – Joanna Wiebe

TL;DR

Copywriter Joanna Wiebe shares her insights on copywriting best practices, debunking common myths and highlighting the importance of headlines, buttons, and listening to customer messages.

Transcript

thank you it's something I'm hearing myself sorry it's some awesome to be back at micro Kampf I attended last year but I spoke to you before I saw I mentioned it's such an awesome group and it's great to stand up here so as Rob mentioned I'm from copy hackers and there I do all the time what some of you do sometimes and that is I write and test cop... Read More

Key Insights

• 🎯 The headline is not the only important element in copywriting, as buttons play a crucial role in conversions as well.

Questions & Answers

Q: How can copywriters optimize their headlines and buttons to improve conversion rates?

To optimize headlines and buttons, copywriters should ensure they have one specific job to do and focus on performing that job well. This could mean making headlines attention-grabbing or using clear and actionable language in buttons to encourage clicks.

Q: Why is it important for copywriters to listen to customer messages when crafting copy?

Listening to customer messages helps copywriters understand the language and pain points of their target audience. By swiping effective copy from testimonials, reviews, and other sources, they can create messaging that resonates with customers and leads to higher conversion rates.

Q: What are some common copywriting myths that Joanna debunks in her talk?

Joanna debunks myths such as the idea that shorter copy is always better or that orange buttons are more effective than text links. She explains that best practices in copywriting are not universal and must be tested to understand what works for each specific audience.

Q: How can copywriters with limited traffic run effective A/B tests for their headlines and buttons?

Copywriters with limited traffic can still run effective A/B tests by using Google experiments or multi-armed bandit tests, which optimize exposure to the winning variation. They can also focus on listening to customer feedback and conducting user tests to improve their copy without formal testing.

Summary & Key Takeaways

• Joanna debunks common copywriting myths, such as the belief that shorter copy is always better or that orange buttons perform better than text links.

• She emphasizes the importance of headlines and buttons in copywriting, explaining that they work together and have specific jobs to do.

• Joanna emphasizes the value of listening to customer messages and swiping effective copy from testimonials, reviews, and other sources.