[Upgraded] Business Reports - See Mobile vs Desktop Sessions!

TL;DR

Seller Central in Amazon has introduced an upgraded version of Business Reports, allowing users to customize their reports and gain insights on sales data, sessions, conversions, and more.

Transcript

business reports inside of seller central they got an upgrade i'll tell you all about it my name is stephen pope and i'm the founder of my amazon guy so just to get to the screen you're going to go into seller central put your cursor on reports go to business reports and on the left hand side you can click on various different reports the one i'm g... Read More

Key Insights

• 👨‍💼 The upgraded Business Reports in Seller Central offer increased customization options, making it easier for sellers to analyze data specific to their business needs.
• 🫵 The report provides valuable information on sales data, sessions, mobile versus browser views, conversion rates, and page views.
• 😒 Sellers can use the reports to optimize their restocking strategies by estimating future sales and monitoring inventory levels.
• 👻 The ability to hide or show fields in the report allows for a more streamlined and focused view of essential data.
• 🫵 The comparison between mobile and browser views reveals interesting insights, such as more page views on mobile devices than on computers.
• 👤 The upgrade is well-received, as the changes in the column user interface have made the report more user-friendly and convenient.
• 💁 The video emphasizes the importance of data-driven decision-making in the Amazon marketplace and suggests using the Business Reports to inform inventory management.

Questions & Answers

Q: How can users customize their Business Reports in Seller Central?

By selecting the "Show and Hide Fields" button, users can choose to display or hide specific fields, such as parent ASINs or SKUs, making it easier to focus on relevant information.

Q: What insights can be gained from the detail page sales and traffic report?

The report allows users to analyze their sessions, mobile versus browser views, conversion rates, and page views. These insights can help make data-driven decisions for optimizing their product listings.

Q: How can the Business Reports be used to determine restocking strategies?

By multiplying the number of units sold in a specific period by two, users can estimate their future sales, which can help in deciding how much inventory to store at Amazon. The report can also track inventory levels, triggering shipping alerts for restocking.

Q: Are there any specific columns that users can suggest for inclusion or removal in the Business Reports?

Users can provide their suggestions for column inclusions or removals in the comments section to gather insights from the community and enhance the reporting capabilities of Seller Central.

Summary & Key Takeaways

• The video introduces the upgraded version of Business Reports in Seller Central, which can be accessed by navigating to Reports > Business Reports.

• The new feature allows users to customize their reports, showing or hiding fields based on their preferences.

• The report provides valuable information on sales data, sessions, mobile versus browser views, conversion rates, and page views.