Why I Deleted My Facebook Group - Is Organic Marketing On Facebook Worth The Effort In 2018?

TL;DR

Deleting Facebook group frees time for meaningful work.

Transcript

hey miles here miles Beckler calm and in this video I'm gonna explain why I deleted my facebook group now first off personally I don't love Facebook I'm on my fourth Facebook account and if I didn't have to have a Facebook account for running my advertisements on Facebook advertising odds are I wouldn't be on the platform at all you know one of the... Read More

Key Insights

• Facebook's design aims to trigger dopamine responses, creating addictive patterns that keep users returning to the platform.
• Building a community on Facebook means relinquishing control, as the platform owns the space and benefits from user engagement.
• Moderating a Facebook group consumed significant time, diverting attention from more productive and fulfilling activities.
• A standalone, possibly paid, forum could offer a better community experience, allowing for more control and less distraction.
• Organic marketing on Facebook is becoming increasingly challenging, with the platform prioritizing paid advertising opportunities.
• Facebook's algorithm and corporate objectives may not align with the interests of organic marketers, posing challenges for community building.
• Energy management is crucial for long-term success; activities that drain energy should be minimized or eliminated.
• Focusing on platforms like YouTube, where content can have a longer lifespan, aligns better with creating lasting value.

Questions & Answers

Q: Why did the speaker delete their Facebook group?

The speaker deleted their Facebook group because it was consuming significant time and energy, diverting attention from more productive activities. They also felt that Facebook's platform was designed to trigger addictive behaviors, and they wanted to focus on platforms that align better with their personal and business goals, such as YouTube.

Q: What are the challenges of organic marketing on Facebook?

Organic marketing on Facebook is challenging because the platform's algorithm increasingly favors paid advertising opportunities over organic content. This shift makes it difficult for marketers to reach their audience without investing in paid promotions. Additionally, Facebook's design encourages addictive behaviors, which may not align with marketers' goals.

Q: How does the speaker plan to build a community outside of Facebook?

The speaker is considering building a community on a standalone forum, possibly with a paid model. This approach would provide more control over the user experience and reduce distractions. A standalone forum would allow for better organization and engagement, aligning more closely with the speaker's values and business objectives.

Q: What is the speaker's view on energy management?

The speaker believes energy management is crucial for long-term success. They emphasize the importance of minimizing activities that drain energy and focusing on those that align with personal and business goals. By eliminating distractions and time-consuming tasks, entrepreneurs can avoid burnout and maintain a sustainable lifestyle.

Q: Why does the speaker prefer YouTube over Facebook for content creation?

The speaker prefers YouTube because it allows for greater control over content and advertising. YouTube videos can have a longer lifespan, providing lasting value to viewers. Unlike Facebook, where content has a short shelf life, YouTube supports the speaker's goal of creating content that aligns with their values and business objectives.

Q: How does the speaker view Facebook's impact on users?

The speaker views Facebook as a platform designed to trigger addictive behaviors by creating dopamine responses. This design keeps users returning to the platform, benefiting Facebook by increasing engagement and advertising opportunities. The speaker is concerned about the platform's impact on users' mental health and personal well-being.

Q: What is the speaker's advice for content creators?

The speaker advises content creators to reflect on their activities and ensure they align with personal and business goals. They recommend minimizing involvement in platforms that do not contribute positively to these goals and focusing on creating content that provides lasting value. Energy management is key to avoiding burnout and achieving long-term success.

Q: What are the speaker's future plans for content creation?

The speaker plans to focus on YouTube, where they can create content with a longer lifespan and greater control over advertising. They aim to engage with their audience through live sessions, screen shares, and funnel reviews, providing valuable insights and reinforcing important skills. This approach aligns with their goal of creating lasting value and maintaining a sustainable lifestyle.

Summary & Key Takeaways

• The speaker explains their decision to delete a Facebook group due to the platform's addictive nature and the time-consuming moderation required. They highlight the importance of focusing on platforms that align with personal and business goals, such as YouTube, where content can have a longer lifespan and greater control over advertising.

• They express concerns about Facebook's algorithm, which increasingly favors paid advertising over organic content. The speaker suggests that building a community on a standalone forum could provide a better experience, allowing for more control and reduced distractions. They emphasize the need for energy management to avoid burnout and maintain long-term success.

• The speaker reflects on the importance of aligning activities with personal values and business objectives. They advocate for minimizing involvement in platforms that do not contribute positively to their goals, focusing instead on creating content that provides lasting value and supports a sustainable lifestyle.