Amazon PPC Keyword Performance with High vs Low Search Volume Keywords

TL;DR

Should businesses prioritize ranking for high search volume keywords or focus on specific keywords with lower search volume to improve conversion rates and reduce advertising costs?

Transcript

all right Claudio asks uh one out of two or one out of two-part question uh we're spending quite a lot of money on Advertising for a keyword that defines the niche but not our product it's been a high search volume but conversion rate is around seven percent it's a toy Cub sub category um is it worth it to lose a bit of money for rank to rank for t... Read More

Key Insights

• 😜 Ranking organically on page one does not guarantee success; businesses should focus on generating the highest sales and profits.
• 🔊 Testing the impact of reducing ad spend on high search volume keywords helps determine if the investment is worth it.
• 😜 Pay attention to changes in sales and revenue rather than organic rank when evaluating the effectiveness of specific keywords.
• 🔊 Investing in ranking for broad, high search volume keywords can be costly and may not translate into profitable sales.
• 🔈 Prioritizing specific keywords with lower volume can lead to higher profitability and efficiency in advertising costs.
• ⚾ It is important to find a balance between broad and specific keywords based on their impact on sales and profits.
• 🔊 The primary goal should be optimizing for the highest number of sales and profits, regardless of keyword volume or organic rank.

Questions & Answers

Q: Is it worth spending money on advertising for high search volume keywords that do not directly represent the product?

It depends on the impact on sales and profits. By gradually reducing ad spend and observing changes in sales and revenue, you can determine if the organic rank for that keyword is truly beneficial or just costing you money.

Q: Should businesses solely prioritize ranking organically on page one?

Organic ranking is not the only metric to consider. The primary focus should be on maximizing sales and profits. If reducing ad spend on high search volume keywords has minimal impact on revenue, it may be more cost-effective to target specific keywords with lower volume.

Q: How can businesses accurately measure the success of advertising for high search volume keywords?

Look at the changes in sales and profits rather than organic rank. Monitor the revenue trend as ad spend on the keyword decreases. If a drop in sales coincides with a drop in organic rank, it indicates that the keyword was contributing to profits.

Q: Is it wrong to prioritize specific keywords with lower search volume?

No, it is not wrong. The speaker highlights that they made most of their money from specific keywords. As long as sales and profitability are the main focus, businesses can prioritize specific keywords and gradually expand to broader ones as their reviews and conversion rates improve.

Summary & Key Takeaways

• The speaker discusses the common dilemma of whether to spend money on advertising for high search volume keywords that define the niche but not the product, or focus on specific keywords with lower search volume but lower costs.

• They suggest testing the impact on sales and profits by reducing ad spend on the high search volume keyword while tracking sales and revenue for a few weeks.

• The speaker emphasizes that the ultimate focus should be on generating the highest number of sales and profits, regardless of organic rank or keyword volume.